Designer - Personal Development Plan

This page contains the different roles within the Designer path. Choose the relevant roles you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon!). 🔙

Choose the roles

Designer
Experienced Designer
Senior Designer
Design Expert
IC Path
Design Lead
Senior Design Lead
Design Principle
Management Path
Team Lead
Senior Team Lead / Group Lead
Group Manager
Design Director
Design VP

Choose the competencies

All
Independence and complexity
Making an impact
High execution
Cultural fit
Leadership and ownership

Entry level, up to one year. Understands design basics and execution. Can take well-defined projects and execute them within the monday values, look and feel.

Independence and complexity

Executes well-defined tasks fast and with minimum iterations.

Behaviors

  • Manages time independently
  • Shows a fast and consistent learning curve
  • Solves challenges independently
  • Self-learner
Making an impact

Strives to make a positive impact and excels in the deliverables.

Behaviors

  • Can get feedback and iterate according to it to create a winning project
  • Able to create consistent impact
  • Positive promoter with a can-do approach
High execution

Follows the brand and style guide while designing within industry standards.

Behaviors

  • Fast execution that meets deadlines
  • Receives and implements feedback
  • Can execute “pixel perfect” designs (hierarchy, composition, ect…)
Cultural fit

Winning and making an impact.

Behaviors

  • Approachable
  • Taking accountability
  • Egoless
Leadership and ownership

Takes full responsibility for their part in projects A-Z, including QAing their projects.

Behaviors

  • Communicates challenges and raises flags on time
  • Understands project objectives (why we are doing what we are doing, how can we win…) and act accordingly

Experienced Designer

Professional Path

Can take projects from A-Z while knowing when and how to raise flags. Leads medium-sized projects and takes part in complex core projects. Buddy, cross-design initiatives, portfolio overviews.

Experience required in this role before getting promoted to the next level: working in a different set of dynamics, gaining experience on any type of team – while continuing to bring excellent execution. Leading cross-design initiatives.

Independence and complexity

Plays a significant part in core team projects.

Behaviors

  • Copes with multiple areas of responsibilities
  • Leads small to medium projects end to end
  • Identifies problematic tasks and communicates about them on time
  • Conducts research and writes briefs
  • Suggests and implements
Making an impact

Focuses on what’s important; doesn’t get distracted by things that will not push us forward.

Behaviors

  • Able to consistently make sure his/her tasks are prioritized based on the company goals
  • Knows where to invest more time and where things should be done fas
  • Can transform complex designs into simplicity and impact
  • Makes data-driven decisions
  • Constantly measures the impact of their task, checks the data, and makes changes to their actions accordingly
High execution

Takes full ownership on craftsmanship and execution.

Behaviors

  • Masters the monday craftsmanship values and thinking framework
  • Receives and implements feedback
  • Brings design solutions to the table with the design values and consistency in mind
  • Understands reviews quickly and implements changes properly, knowing when and where to ask for reviews
  • Performs design reviews
Cultural fit

Engages communication with all stakeholders, can collaborate with everyone.

Behaviors

  • Communicates their progress in a clear and methodical way
  • Gives feedback in a constructive and engaging way
  • Is a problem solver, supports others, promotes mutual help
  • Proactively requests assistance when needed
  • Learn from feedback and implements it in all their work (present and future)
Leadership and ownership

Positive promoter — helps the team succeed as a team.

Behaviors

  • Gives feedback in a constructive way that will help teammates move forward
  • Finds solutions to help a project move forward fast and with high energy
  • Can get people to join and help with his/her projects
  • Knows where to get help when needed
  • Is on top of things after passing the ball

Senior Designer

Professional Path

Leader and influencer in the design team and the entire company. Can take many missions upon itself and can easily move from projects. He knows and dictates the monday design language and values. Leads core projects and takes part in company-wide goals. This is a core role with a wide range of growth within itself.

Extra duties: trainer, lead cross-design projects, perform design review, interviews.

Experience required in this role before getting promoted to the next level: gain a strategic overview of different angles of monday, lead in different dynamics and challenges. Leads projects beyond the “design” angel, from a business owner/product manager’s eyes.

Independence and complexity

Plays a significant part in the team’s core projects.

Behaviors

  • Can cope with multiple areas of responsibilities
  • Can lead a small to medium project end-to-end
  •  Identifies problematic tasks and communicates them on time
  • Conducts research and writes briefs
  • Can suggest and implement actions to meet plan and deadlines making daily tasks prioritization
Making an impact

Taking responsibility and accountability in bringing their “work domain” into colossal business success and helping shape the strategy to get there.

Behaviors

  • Gets the team to focus and executes in an effective and consistent beat
  • Taking responsibility for the team’s progress and reaching their goals
  • Focuses the team on easy, fast, and effective solutions while maintaining and high standard product and looking at the long-term goals and progress Creates vision and foundation for the design team and the product

Additional responsibilities

  • Buddy
  • Taking part in cross-design projects
High execution

Responsible and accountable for the craftsmanship and execution in their domain.

Behaviors

  • The craft of their trade is their way to communicate
  • Their products will inspire the rest of the design on monday and will help shape and develop the design
  • Able to bring design solutions to the table with the design values and consistency in mind
  • Can learn and become an expert in the tools and knowledge around their projects
Cultural fit

Manifesting the company values, affecting personal and others in an efficient manner.

Behaviors

  • Characterized consistency as a solid rock, an independent engine, regardless of the day
  • Understands the high-level context and applies it to the day-to-day
  • Can join a technical conversation and translate it into design solutions while actively participating in the conversation
  • The ability to communicate and collaborate with diverse peers, management, and stakeholders (both in writing and verb)
Leadership and ownership

Taking part and positively affecting the decision-making in their team.

Behaviors:

  • Their behavior and actions turn them into the professional go-to person
  • Mentor and support others
  • Shaping processes that affect multiples
  • The ability to trigger and drive changes in who we are and how we work
  • Contributes ideas that are translated into actions

Design Expert

Professional Path

This role is not mandatory. It’s a short and experimental role in which the designer can explore managerial ownership and IC projects.

This role will determine (both by the designer and the company) the following career path: Managerial or IC.

This role has quick feedback loops between the manager and the designer in order to experience and gain trust with the next role.

Extra duties: Cross-group review, mentoring, taking group execution ownership, cross-domain project leadership, lectures and retro review.

Experience required in this role before getting promoted to the next level: Successfully achieving all the checkpoints that were set to become a TL/ IC. Deciding with the manager on the next career path.

Design Lead

Professional Path

Holds the complexity of either multiple domains with a common area or a domain with deep or very high complexity. Enabler of critical projects, champion of the design excellence and the design depth of their domain.

Extra duties: Part of the design extended leadership forums, leads cross-design projects, and mentors designers.

Experience required in this role before getting promoted to the next level:

  • Lead a complex project A-Z with multiple stack holders
  • Mentor 3-4 designers and see them progress and move forward
  • Lead long-term efforts within the design guild
Independence and complexity

Leads design execution of large and complex efforts. Breaks down into concerns and areas of volatility, provides high-level solutions, and hands it off to the team.

Behaviors

  • Tackles the most complex challenges in the design and teach other designers how to do so as well
  • Leads the research in new efforts within their domain
  • Reduces complexity, makes complex and challenging tasks achievable and down to earth
  • Can bring fast solutions and tackle challenges in real-time while taking all aspects under consideration
Making an impact

Functions as a seed for new efforts that requires laying deep tech foundations, a unique design, and/or a massive amount of work. Manages to inspire their team through planning, context building, and setting aspirational goals, creating a setup for people to excel.

Behaviors

  • Triggers and drives our design evolution steps before we break in a way that improves our product and design day-to-day
  • Helps others with finding creative solutions to design problems in a way that maximizes their impact
  • Highly productive, manage to deliver significant progress, consistently
  • Solves problems that most others can’t, ones that were assumed as “impossible to crack” – makes things happen
  • Has a great halo effect that translates to people growth, drives deep design understanding, standards improvements, and better focus on themost impactful points in every team/project he’s part of
  • Impacts other domains on the day to day basis, a go-to person in various areas in the system, drives cross-domain efforts
High execution

Knows how to create a solution that is easy to develop and bring to production. Knows how to create a design that is part of a holistic language/deign principles.

Behaviors

  • Can lead research projects and bring actionable conclusions
  • Can project manage any type of task and bring it to production
  • An integral part in defining the group’s design product vision
  • Detects design opportunities and gaps at the group level, and leads handling them.
  • Holds deep knowledge of the design system/brand book and how to use it
  • Provides design guidance in specific areas
  • Able to independently perform deep massive changes with speed while maintaining high quality
Cultural fit

Drives strong enthusiasm and a ‘can do’ attitude to achieving results for employees – creating a winning state of mind. Promotes monday’s culture in their day to day actions and decisions, and sets an example in their actions that promotes our core values and principles.

Behaviors

  • Recognize and put emphasis on actions that drive our culture
  • Sets standards by examples and actions. Takes mundane and everyday tasks and manages to make “gold out of them” in a way that affects others’ perception
  • Respects differences and similarities; taking the time to understand the viewpoints of others
  • Team communication engine. Creates a safe place to talk
Leadership and ownership

Stakeholders management – can effectively communicate and set expectations with multiple stakeholders across the organization over a predefined goal.

Behaviors

  • Brings tensions to the surface, helps to resolve conflicts, and produces a positive outcome
  • Reviews and guides other designers within the domain
  • Leads others by action and professional acknowledgment- professional go to

Senior Design Lead

Professional Path

Professional anchor of a cross-domain area, has a significant influence on practices, go-to for multiple teams across the design, leading various projects simultaneously.

Extra duties: Part of the design extended leadership forums, leads cross-design projects, mentor designers, initiate new projects/ domains, can lead non-designers within projects.

Experience required in this role before getting promoted to the next level:

  • Leads a domain / open a new domain
  • Mentors non-designers and designers
  • Leads self initiatives that brought impact to the company
Independence and complexity

Can handle very complex challenges independently, breaking walls with near zero guidance.

Behaviors

  • Designs and executes major projects/changes that affect the entire ecosystem in the design or within the product/marketing
  • Can perform complex long-term planning
  • Leads design execution of tremendous and complex efforts. Breaks down into concerns and areas of volatility, provides high-level solutions, and hands it off to the team
Making an impact

Shapes our design culture and defines new principles and methods that are adapted to the day to day in the design.

Behaviors

  •  Solving design issues end to end with a full ecosystem (deep understanding of the problem, cracking a solution, rollout, documentation, follow up till it’s 100%)
  • Share monday practices and solutions to the outside world
  • Manages to be the one who fills significant gaps in the design level, regardless of the type of the task
  • Can solve any problem in any domain, regardless of its extent and complexity
  • Functions as a seed for new efforts that requires laying deep tech foundations, a unique design, and/or massive amount of work
High execution

Holds design expertise that impacts multiple groups. Making sure everyone brings data-driven decisions into the design table.

Behaviors

  • Safety net for owner-less projects and forums – has context and can dive right in
  • Brings deep knowledge from other disciplines (product/business…) into their group
  • Identifies UX gaps and initiates solutions
Cultural fit

Evaluates own performance and takes responsibility for the outcomes of decisions made in their domain.

Behaviors

  • Recognizes points that require interference and manages to get to the root cause and drive a resolution in the design
  • Responsible also for the success of non-direct reports from other disciplines
  • Creates and engages with a clear mission statement
  • No task is beneath them
  • Prioritize tasks according to their impact and not according to their “prestige”, it makes everyone understand how important these tasks are
Leadership and ownership

Creates effective work relationships with people in the company with diverse personalities and skills

Behaviors

  • Can independently communicate with different stakeholders in the organization and create alignment around the decisions and course of actions in their project
  • Can communicate a complex message and set the expectations within multiple stakeholders in the company

Design Principle

Professional Path

Make a consistent unique impact through engineering. Brings the whole engineering of the company to a new level. Growing the next generation of tech leads. In charge of the most complex and impactful parts of the system/projects/products.

Extra duties: Part of the design extended leadership forums, leads cross-design projects, mentor designers, initiate new projects/ domains, can lead non-designers within projects.

Independence and complexity

Independently scopes, designs, and delivers solutions for large, complex challenges that involve multiple groups or affect wide areas in the design.

Behaviors

  • Versatile in their skills, gets into complex areas with an exceptional learning curve
  • Becomes a specialist in a field, fast and independently
  • Deep understanding of design concepts and best practices, knows how to design systems and complex systems work, and manages to apply this knowledge in their day-to-day actions
  • Organically involved in all of our strategic projects, the ones that lay foundations for the future
  • Applies a wide range of context in their considerations, is able to play different roles in the discussion, and easily jumps between low and high-level
  • Can handle very complex challenges independently, breaking walls with near zero guidance
Making an impact

Brings direct exceptional impact to the business by themselves, by leading significant projects & efforts.

Behaviors

  • Leads the major parts of the system’s layout and hierarchy. Escorts the design according to it, proactively makes it better
  • Identifies and establishes new landscapes and playgrounds for the entire design to get impact from
  • Brings unique value to multiple domains across disciplines – Dev, Product & Design
  • Mentors other design leads, taking them to their next levels and multiplying their impact
  • Identifies our next most critical cross-design challenges
  • Finds solutions and implements them together with different teams in the design
  • Finds creative solutions that allow others to make exceptional progress in their projects
High execution

Dives into any area and creates 10x wherever they land in the design.

Behaviors

  • Identifies future challenges and addresses them in advance
  • Builds and defines craftsmanship guidelines in the design level
  • Elevates the entire design professional level
  • Challenges practices and paradigms in other disciplines of the group (product/business…)
  • Proactively introduces industry solutions and concepts to solve design challenges
Cultural fit

Creates a unique organizational culture. The ability to trigger and drive changes in who we are and how we work.

Behaviors

  • Recognizes points that require interference, and manages to get to the root cause and drive a resolution in the design
  • Proactively builds context and takes actions in order to be up to date with what other groups are working on
  • Manages to challenge their own decisions
  • Drives actions that create a clear mission statement and manage to translate it to KPIs and goals in an engaging way
  • One that drives from a deep understanding of the “why” by everyone in the team
  • Creates a trade-offs discussion in choosing new directions, uses the right arguments and ignores noises
Leadership and ownership

Initiate and define cross-design ongoing collaboration efforts.

Behaviors

  • Can convey non-popular opinions in a sincere way with the appropriate context and framing
  • Builds methods and tools for communication, mentors managers in building inspiring and engaging messages
  • Creates effective work relationships with people in the company with diverse personalities and skills

Team Lead

Professional Path

Leads a team of designers with Joint KPIs . They are responsible for developing the people on their team—in particular, mid-level and beginners. Responsible for quality, creativity and delivery of projects they are overseeing, along with revenue user satisfaction as well as for the team satisfaction and well-being.
Extra duties: A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design
projects.

Experience required in this role before getting promoted to the next level:

  • Creates a strong independent team that constantly delivers high-quality and impactful execution
  • Showing ownership and responsibility for the team success, in all of its aspects and members ( product, dev, design )
  • Showing real understanding and contribution to the domain’s success within its business while continuing to improve the design and
    craftsmanship
  • Wide managerial experience, with proven results of leading and guiding employees
Independence and complexity

Understands all domain aspects, and sets standards in every area – tech, business, product, craftsmanship.

Behaviors

  • Holds the entire team complexity from end-to-end
  • Can plan a quarter’s roadmap, accounting for dependencies and pitfalls, analyze risks and complexities and build a setup for the execution
  • Creates a halo effect in the team – perceived as an excellent, winner and encourages others to be up to their level
Making an impact

Manages to inspire their team through planning, context building and setting aspirational goals, creating a setup for people to excel.

Behaviors

  • Creates an execution beat and leads the delivery of impactful content with their team, consistently
  • Responds to changes in an effective and frictionless way and manages to push boundaries in creative ways, even in pressured times
  • Actively builds context that allows everyone in the team to make decisions in a way that maximizes impact
  • Celebrates impact, gives recognition to actions that matter based on their impact on the “real world”
High execution

Responsible and accountable for the craftsmanship and execution in their domain.

Behaviors

  • Setting and tracking professional level, design standards – quality, consistency, craftsmanship and lovable experience
  • Getting to exceptional performance by leveraging design creativity, finding solutions that make 10x progress
  • Creates a consistent, predictable beat of deliverables, that improves over time
  • Provides the right level of guidance and technical mentorship for people that maximize personal growth and productivity
Cultural fit

Team communication engine. Creates a safe place to talk.

Behaviors

  • Communicating clearly the intent behind their actions
  • Establish trust & honesty in personal communication channels
  • Keep all team members aligned with others work by creating sharing environment
  • Accountable for creating and driving culture manifestation within a team- can-do approach
  • A designer first, sets standards by example
  • Brings tensions to the surface, helps to resolve conflicts and produces a positive outcome
Leadership and ownership

Managerial roles have the Leadership & Ownership vector in any aspect of their work, therefor they will not be written as a separate competency here.

Senior Team Lead / Group Lead

Professional Path

Leads multiple efforts/owner of an extremely complex world in a group or directly in the design guild. Typically leads up to 12 designers, and can also lead (formal / informal) non-design functions. Responsible for the delivery and impact of the designers within different teams and KPIs. In collaboration with colleagues from other professions, leads the strategy and execution of their domain, ensuring the design outcome aligns with the design ecosystem.
Extra duties: A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design projects.

Experience required in this role before getting promoted to the next level:

  • Leads successful domain, with the constant high-beat and impactful progress
  • Establishing design leadership within the team, empowering and leading designers to become a meaningful and influential part in their
    domains
  • Bringing new initiatives that brought impact, and leading them to success
    Self-evaluation, and evaluation of their ecosystem and the product, and generate changes and roadmap
    Shown flexible mindset and adapting to changes in a positive way and with the ability to make the team embrace them
Independence and complexity

Can independently communicate with different stakeholders in the organization and create alignment around decisions and actions.

Behaviors

  • Controls the material of multiple/complex domains, manages to stay up to date and in control of the details and provides professional value in the day-to-day
  • Manages a diverse set of people, from different backgrounds and cultures. Can cope with profound people challenges (no need to adjust the team to the lead)
  • Onboards and mentors other functions in the domain
  • Manages to rise above their domain’s land
  • Has a wide context of other domains and cross-design challenges
  • Can quickly grasp new concepts, even if they’re not in their domain
Making an impact

Creates an impact-driven state of mind, that embraces changes and speed. Finds creative ways to meet exceptional goals.

Behaviors

  • Generates new ideas, opportunities and innovations to drive continuous improvement and sustainable growth
  • Making sure the team meets all its key goals, consistently, regardless of the circumstances. Creating a major and noticeable impact on every Q
  • Consistently follows through and delivers on even difficult commitments, and challenges those who do not
  • Accountable for maximizing impact in their team and other teams in the group, find the right places to intervene on the day today
  • Identifies and leads the biggest product opportunities and promotes them within the group while keeping everyone engaged
High execution

Can act as a professional anchor in UI and craftsmanship areas within the team.

Behaviors

  • Creates synergy between product, dev and design of the team
  • Takes actions that promote all functions in the team
  • Leads cross-design initiatives while keeping all members involved and in sync toward the common goal
  • Builds coherent narratives for cross-team goals
  • Can bring and communicate complex messages to teams
Cultural fit

Evaluates own performance and takes responsibility for the outcomes of decisions made in their domain.

Behaviors

  • Recognizes points that require interference and manages to get to the root cause and drive a resolution in their team(s)
  • Responsible also for the success of non-direct reports from other disciplines
  • Manages to understand wide view considerations and take actions that puts these considerations in first priority
  • Creates and engages with a clear mission statement
Leadership and ownership

Managerial roles have the Leadership & Ownership vector in any aspect of their work, therefor they will not be written as a separate competency here.

Group Manager

Professional Path

A manager of managers / leads multiple teams witan h extremely complex world and accountability. Fully accountable for the entire group activities. Leading the group focus, execution speed, execution quality, and cultural ‘can-do’ approach. Addressing progress from all aspects Product, Culture, HR, technical and etc.
You can read more in detail on the role and its responsibilities here.

Extra duties: member of the design leadership, team and the builders/ marketing/ops group leadership forum.

Independence and complexity

Transforming company vision into group-level Q goals, and working with group leadership to transform those into a coherent inspiring plan.

Behaviors

  • Controls the right level of details, and knows the material in the different teams
  • Mentors and guides managers and team members on every domain in the group and on every aspect: tech, craftsmanship, design, etc
  • Controls the product architecture and is familiar with the design system and challenges
  • Proactively reduces the group’s complexity through design, processes and focus
  • Setups controls and monitors it regularly, plans and executes a long-term strategy with key actions for coping with the constantly growing complexity as we scale
  • An ambassador of the design and the R&D leadership, can represent the R&D perspective, culture, and core values
  • Can convey non-popular opinions in a sincere way with the appropriate context and framing, making other people understand the ‘why’
  • Builds methods and tools for communication, mentors managers on building inspiring and engaging messages
Making an impact

“Impact through others” – manager of managers/leaders, amplifies impact via mentoring, directing and training; sees a “bigger picture” and ensures inbound and outbound context is shared. “Impact through focus” – defines vision & mission to focus the teams on the “winning picture”.

Behaviors

  • Builds the high-level narrative which brings all group members toward a shared goal
  • Builds context and practical guidance to the leaders and members of the group which allows them to work independently (“loosely coupled, highly aligned”)
  • Sees all the design challenges as their own, acts upon what’s broken
  • Defines & refines group core and teams core, proactively puts core first with an extreme level of ownership
  • Drives the most impactful direction to ensure success, either personally or by assigning the right person on the job
  • Drives impact through team building (planning, setting goals, setting vibe/atmosphere, creating culture, etc.)
  • Identifies cross-company opportunities and ensures alignment towards the optimal goal, drives company/product-wide initiatives
High execution

Accountable for the group’s design direction, executions, ecosystem consistency, etc. Keeps a high-level view and ensures that all group members are focused on the goals.

Behaviors

  • Identify group-level professional gaps, and trigger actions that drive improvement with design excellence in mind
  • Identifies and helps to solve beat and execution gaps within the group
  • Recruits and builds a team with a diverse set of skills, that allows the group to meet its goals, both short and long term
  • Oversees and mentors the team and design leaders on the professional development plans they build for the team. Ensures each person in the group is in a setup that drives personal development
Cultural fit

Creates a culture of constant learning in a structured and consistent manner. Drives to a design excellence atmosphere. Accountable for the professional level of group members and the professional standards for the group’s land.

Behaviors

  • A driver of collaboration – both inbound and outbound. Sets an example in their interactions with the team, peers and management
  • Promotes a culture of openness and sincere and frequent feedback, where people have the best intentions in mind while providing feedback
  • A builder’s/ designer state of mind. Controls the details. Don’t just manage their team from the “high level” but get their hands dirty
  • Brings a contagious “can-do” approach to the day to day and drives a winner state of mind
  • Takes monday values into practice in the group’s day-to-day
  • Transparent and inclusive in the way he operates, creates a strong sense of ‘We’ rather than ‘I’
  • Puts our users in the center, relentless about building the ‘best product’, one that makes our users succeed with their challenges
  • Creates tools and setup that empowers others to take decisions, independently, while getting feedback from the real world
  • Owns the “cross-concern”, breaks silos between teams and ensures no ball gets dropped
Leadership and ownership

Managerial roles have the Leadership & Ownership vector in any aspect of their work, therefor they will not be written as a separate competency here.

Design Director

Professional Path

Full accountability on a wide strategic pillar TLDR: that contains multiple groups with a variety of KPI’S. Leads the group strategy and business KPIs using design as its tool. Guides and mentors the group’s leadership teams (Product, Dev, Design) to success.

Extra duties: Mentor group leaders from different areas, lead and generate changes within the design guild take part in the builders/ marketing leadership forums and programs

Independence and complexity

Transforming company business KPI’S into new solutions and vision. Can guide and mentor high-level managers such as group managers.

Behaviors

  • Deep understanding of the market, the product, and ability to bring new opportunities to the table
  • Can quickly grasp complex business opportunities, new ideas and other professional aspects and challenges
  • Can lead non-design manager, bring value and reach results
  • Can bring out-of-the-box solutions to reach goals and create a steady and resilient environment
  • Builds methods and tools for groups managers to excel in their goals
  • Can build and commit to a high-level roadmap as well as for its execution
  • Can easily manage and communicate with higher management as well with the group employees
Making an impact

Bring clear focus and winning goals.

Behaviors

  • Helps the groups’ leadership to translate the company business goals into product vision and solid roadmap
  • Enables a stable work environment within the groups, builds and plans for future growth and reaches business goals
  • Creates visibility of the “real world” and creates the flexibility within the groups to easily shift according to it
  • Grows strong leadership, in management as well as in building products
High execution

Making sure to stay connected to the users, knowing what is “really” happening. Setting a high and ambitious standard of execution.

Behaviors

  • Creates the foundations to achieve it
  • Connect all groups into one holistic design
  • Creating a design ecosystem that will help promote the design execution
  • Making sure the execution has a proven ROI, and has a direct contribution to the KPI
Cultural fit

Promote a culture in which all everyone has the passion to create a product that people love to use.

Behaviors

  • Establishes a safe space for all builders/markers/ops to learn and discuss user experience
  • Establishes a safe space for designers to learn and excel in product and user research, technology and business metrics
  • Sets a culture of excellence in which the designers are full partners to their colleagues, business, execution and creating a winning vibe
  • Creates a culture of 10x builders/marketers / producers that never stop improving
Leadership and ownership

Managerial roles have the Leadership & Ownership vector in any aspect of their work, therefor they will not be written as a separate competency here.

Design VP

Professional Path

Managing an entire design organization end-to-end. Full ownership of goals, structure, HR, learning and development.

Extra duties: Part of the company VP leadership forum, connecting and initiate cross-department projects and progress.

Independence and complexity

Uses the design profession as a tool to push the company product and business KPIs forward. Can manage all types of managers (non-designer as well) and can lead via other managers and designers.

Behaviors

  • Can self-learn and research any topic is needed and teach others
  • Can translate the market and competitors into new initiates and roadmap
  • Has a self-analysis and improves independently
  • Knows when and how to involve other functions ( management, colleagues, other departments, etc.)
  • Can vision and create the next design phase
  • Can initiate large-scale projects, teams, and operations from nothing
  • Can deliver and communicate in a way that inspires everyone around them
  • Can make difficult decisions and go through with them with minimum negative effects
Making an impact

Creates a clear and inspiring vision that will make people want to build. Sets and challenges the design progress, always push it to the next level.

Behaviors

  • Brings new and powerful ideas to the table
  • Brings wide and eye-opening context to the leadership, so they can make the right decisions
  • Sets high goals for the leadership, and help them reach it
  • Builds the right settings for the teams to flourish
  • Delegates and empowering while still being able to lead the situation to the right outcome
High execution

Bringing the team to fully understand and want to push the execution to be better independently. Can create a clear and inspiring high level vision and standard that can guide everyone around them.

Behaviors

  • Knows how to direct the group leadership towards the right execution
  • Dictated a fast and focused execution beat
  • Can lead the outcome via the team
  • Can motivate other professions to put an emphasis on user experience and creating lovable products
  • Understands the next steps that need to be taken in order to scale and expand the product
  • Building a system that can develop and fulfill the designer’s full potential the designers into
  • Can set the right focus to make the maximum impact
Cultural fit

Promote a culture of creativity and trying new ideas, not being afraid to fail.

Behaviors

  • Create a culture of passionate and winning attitude
  • Creating a company that appreciates and understands the power of design, and demands from the designer to always push forwards
  • Creates a culture of lean yet powerful approach where every employee has a huge impact on the outcome and where we are going
Leadership and ownership

Managerial roles have the Leadership & Ownership vector in any aspect of their work, therefor they will not be written as a separate competency here.