Video & Creative PDP

This page contains the different roles within the Creative path. Choose the relevant role you want to learn about.

You can also enter the “Professional Path” to access the relevant skills and resources (coming soon!).

đź”™

Choose the roles

Creative Associate (N/A)
Creative Manager
Senior Creative Manager
IC Path
N/A
Management Path
N/A

Choose the competencies

All
Professional skills
Independence and complexity
Ownership and impact
Collaboration and communication
Culture and maturity

Creative Associate (N/A)

Professional Path

This role is not yet available.

Creative Manager

Professional Path
Professional skills

Strong and consistent creative skills, The one to bring everyone into the loop, while driving the project forward. Project management skills (deadlines, prioritization, independent, etc.)

Behaviors

  • High quality of research abilities and narrative understanding
  • HIgh quality of Storytelling 
  • Fast execution
  • Design skills/ orientation (if coming from a design background)
Independence and complexity

Plays a significant part of core projects.

Behaviors

  • Can lead a small to medium project end to end
  • Identifies problematic tasks, raises flags in advance, and gets the help they need to do it
  • Suggests and implements actions to meet plan and deadlines
  • Is able to daily task prioritization
  • Conducts research
Ownership and impact

Strong team impact and helps the team win together.

Behaviors

  • Focuses on what’s important; doesn’t get distracted by things that will not push us forward
  • Able to consistently make sure his/her tasks are prioritized based on the company goals
  • Knows where to invest more time and where things should be done fast, Can trade complex design to simplicity and impact
  • Makes data-driven decisions. Constantly measures the impact of their task, checks the data, and makes changes in their actions accordingly
  • Helping the team succeed as a team – positive promoter
  • Give feedback in a constructive way that will help the teammates move forward
  • Always find solutions to help the project move forward fast and with high energy
  • Can get people to join and help on his projects
  • Keeps being on top of things after passing the ball
Collaboration and communication

Positive promoter and collaborator, proactively help things get done.

Behaviors

  • Communicates their progress in a clear and methodical way
  • Give feedback in a constructive and engaging way
  • Engaging communication with all stakeholders can collaborate with everyone
  • Proactively requests assistance when needed
  • Raises flags on time, while providing a different possible solution
Culture and maturity

Problem solver, supports others, promotes mutual help.

Behaviors

  • Be a problem solver, supports others, promotes mutual help
  • Learn from feedback and implementing it in all their work (present and future)
  • Consistent over time

Senior Creative Manager

Professional Path
Professional skills

Deep understanding  in multidisciplinary ( design, copy, production, performance)

Behaviors

  • Understands complex messaging
  • strategic problem-solving 
  • Business strategy orientation 
  • Innovative mindset
  • Understand test results
  • Inspirational skills
Independence and complexity

“Figures it out” and solves even the most complex problems independently.

Behaviors

  • Able to roll alone
  • Leads the research and analysis
  • Comes up with solutions
  • The one to bring everyone into the loop, while driving the project forward
  • Is a solution person, gives a feeling that he can solve anything, makes things feel “easy”, his a calming presence in complex situations
Ownership and impact

Actions have a halo effect on the team and other teams.

Behaviors

  • Supporting others
  • Mentorship
  • Shaping processes that affect multiples
  • Creates a unique organizational culture
  • The ability to trigger and drive changes in who we are and how we work
  • Taking part and positively affect the decision making in their team 
  • Contributes original ideas that are translated into actions
Collaboration and communication

Gives a feeling that he or she can solve anything, makes things feel “easy” even when clarifying goals.

Behaviors

  • Characterized as a solid rock, an independent engine, regardless of the day
  • Staying consistent over time (how low is the “lows”)
  • Being able to understand the higher-level context and apply it to the day to day
  • Implements the company values in the day-to-day behavior
  • Manifestation of the company culture and values
  • Can join a technical conversation and translate it into design solutions while being an active part of the conversation
  • The ability to communicate and collaborate with a diversity of peers, management, and stakeholders (both in writing and verbally)
Culture and maturity

Characterized as a solid rock, an independent engine, regardless of the day.

Behaviors

  • Sets an example and guides new team members
  • Serves as a leader in specific focus area on the team
  • Thrives in uncertainty (e.g. unclear/partial assignments, KPIs being developed, etc.)
  • Doesn’t give up on solving difficult problems

This role is not yet available.

This role is not yet available.