Video team PDP

This page contains the different roles within the Video Creator path. Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon!). 🔙

Choose the roles

Video Creator
Experienced Video Creator
Senior Video Creator
Expert Video Creator
IC Path
Video Lead
Senior Video Lead
Video Principle
Management Path
Team Lead
Senior Team Lead/Group lead
Group Manager
Video Director
Design VP

Choose the competencies

All
Independence and complexity
High execution
Making an impact
Culture fit
Leadership and ownership

Video Creator

Professional Path

Entry level, up to one year. Can take well defined projects and execute them within the monday values, look and feel.

Independence and complexity

Executes well defined tasks fast and with minimum iterations. Understand the whole funnel, know the KPI’s and performance of every project.

Behaviors

  • Understand and take part in all parts of the process – from concept and script to shooting and editing
  • Manages time independently
  • Shows fast and consistent learning curve
  • Solves challenges independently
  • Self learner
High execution

Fast execution that meets deadlines.* Follow the brand and style guide while creating videos within industry standards.

Behaviors

  • Receive and implement feedback
  • Can execute “pixel perfect” videos
  • Know when to ask for feedback and help, work together with the motion designers to implement design and animation in videos
Making an impact

Strives to make a positive impact and excels in the deliverables.

Behaviors

  • Can get feedback and iterate according to it to create a winning project
  • Able to create consistent impact
  • Positive promoter with a can-do approach
Culture fit

Winning and making an impact.

Behaviors

  • Approachable
  • Taking accountability
  • Egoless
Leadership and ownership

Takes full responsibility of their part in the projects A-Z, including QAing their projects.

Behaviors

  • Communicates challenges and raises flags on time
  • Understands project objectives (why we are doing what we are doing, how can we win…) and act accordingly

Experienced Video Creator

Professional Path

Can take projects from A-Z while knowing when and how to raise flags. Leads medium-sized projects and takes part in complex core projects. Extra duties: Buddy, cross design initiatives, portfolio overviews. Experience required in this role before getting promoted to the next level:

  • Working in different set of dynamics, gaining experience on any type of team – while continue to bring excellent execution
  • Leading cross-design initiative
Independence and complexity

Can lead all parts of the process – from concept and script to shooting and editing, to implementation and performance. Has full understanding of the channel KPI’s and metrics.

Behaviors

  • Plays a significant part on core team projects
  • Copes with multiple areas of responsibilities
  • Leads small to medium projects end to end
  • Identifies problematic tasks and communicates about them on time
  • Conducts research and writes briefs
  • Suggests and implements actions to meet plans and deadlines
  • Prioritizes daily tasks
High execution

Takes full ownership on craftsmanship and execution. Masters the monday craftsmanship values and thinking framework.

Behaviors

  • Receive and implements feedback
  • Bring video solutions to the table with the monday values in mind
  • Understand reviews quickly and implements changes properly, knowing when and where to ask for reviews.
  • Perform video reviews
Making an impact

Makes data-driven decisions. Constantly measures their tasks impact, checks the data and makes changes to their actions accordingly.

Behaviors

  • Focuses on what’s important; doesn’t get distracted by things that will not push us forward
  • Able to consistently make sure their tasks are prioritized based on the company goals
  • Knows where to invest more time and where things should be done fast, can transform complex designs into simplicity and impact
Culture fit

Is a problem solver, supports others, promotes mutual help. Engages communication with all stakeholders, can collaborate with everyone.

Behaviors

  • Communicates their progress in a clear and methodical way
  • Gives feedback in a constructive and engaging way
  • Proactively requests assistance when needed
  • Learn from feedback and implements it in all their work (present and future)
Leadership and ownership

Positive promoter — helps the team succeed as a team. Can get people to join and help with their projects.

Behaviors

  • Gives feedback in a constructive way that will help teammates move forward
  • Finds solutions to help a project move forward fast and with high energy
  • Knows where to get help when needed
  • Is on top of things after passing the ball

Senior Video Creator

Professional Path

Leader and influencer in the design & video team and the entire company. Can take many missions upon themself. Knows and dictates the monday language and values. Lead core projects and take part in company-wide goals. This is a core role with a wide range of growth within itself. Extra duties: Trainer, lead cross-design projects, perform video review, interviews. Experience required in this role before getting promoted to the next level:

  • Gain a strategic overview of different angels of monday, lead in different dynamics and challenges.
  • Lead projects beyond the “design & video” angel. From a business owner eyes.
Independence and complexity

Plays a significant part on the team core projects. Has deep understanding of the business goals and company efforts, also of all the metrics and KPI’s and knows how to implement it to their work.

Behaviors

  • Can cope with multiple areas of responsibilities
  • Can lead big projects end to end
  • Take significant part in every part of the process
  • Identifies problematic tasks and communicates them on time
  • Conducts research and writes briefs
  • Suggests and implement actions to meet plan and deadlines
High execution

Responsible and accountable to the craftsmanship  and execution in their domain.

Behaviors

  • Their products and their way of work will inspire the rest of the design on monday and will help shape and develop the design
  • Able to bring video solutions to the table with the design values and consistency in mind
Making an impact

Focuses the team on easy, fast, and effective solutions while maintaining an high standard product and looking at the long-term goals and progress.

Behaviors

  • Taking responsibility and accountability in bringing their “work domain” into colossal business success and helping shape the strategy to get there
  • Gets the team to focus and execute in an effective and consistent beat
  • Taking responsibility for the team’s progress and reaching their goals
  • Creates vision and foundation for the design & video team
Culture fit

Manifesting the company values, affecting personal and others in an efficient manner . The ability to communicate and collaborate with diverse peers, management, and stakeholders.

Behaviors

  • Characterized consistency as a solid rock, an independent engine, regardless of the day
  • Understands the high-level context and apply it to the day-to-day
  • Can take part in technical conversations and translate it into video solutions
Leadership and ownership

Their behavior and actions turn them into the professional go-to . Taking part and positively affecting the decision-making in their team.

Behaviors

  • Mentors and supports others
  • Shaping processes that affect others
  • The ability to trigger and drive changes in who we are and how we work

Expert Video Creator

Professional Path

This role is not mandatory. It’s a short and experimental role in which the video creator can explore managerial ownership and IC projects. This role will determine (both by the video creator and the company) the following career path: Managerial or IC. This role has quick feedback loops between the manager and the video creator in order to experience and gain trust with the next role. Experience required in this role before getting promoted to the next level:

  • Successfully achieving all the checkpoints that were set to become a TL/ IC
  • Deciding with the manager on the next career path

Video Lead

Professional Path

Holds the complexity of either multiple domains with a common area or a domain with deep complexity. Enabler of critical projects, champion of the design excellence and the design depth of their domain.

Extra duties: Part of the design extended leadership forums, leads cross-department projects, mentors video creators.

Experience required in this role before getting promoted to the next level:

  • Lead a complex project A-Z with multiple stakeholders
  • Mentor 3-4 video creators and see them grow and move forward
  • Lead long-term efforts within the design and video guild
Independence and complexity

Leads video execution of large and complex efforts. Breaks down into concerns and areas of volatility, provides high-level solutions, and hands it off to the team.

Behaviors

  • Tackles the most complex challenges in the video team and teach other designer how to do so as well
  • Leads the research in new efforts within their domain
  • Reduces complexity, makes complex and challenging tasks achievable and down to earth
  • Can bring fast solutions and tackle challenges in real-time while taking all aspects under consideration
High execution

Can manage any type of project and bring it to production. Able to independently perform deep massive changes with speed while maintaining high quality.

Behaviors

  • Know how to create a solution that is easy to develop and bring to production
  • Can lead research projects and bring actionable conclusions
  • Create videos that are part of an holistic language
  • Integral part in defining the group’s vision
  • Detect opportunities and gaps in the group level, and leads handling them
  • Hold deep knowledge of the design system/brand book and how to use it
  • Provide video guidance in specific areas
Making an impact

Manages to inspire their team through planning, context building and setting aspirational goals, creates a setup for people to excel. Have a great halo effect that translates to people growth, drive deep storytelling and video understanding, standards improvements and better focus on the most impactful points in every team/project they’re part of.

Behaviors

  • Functions as a seed for new efforts that requires laying deep foundations, a unique video and/or massive amount of work
  • Helps others with finding creative solutions to video problems in a way that maximizes their impact
  • Highly productive, manages to deliver significant progress, consistently
  • Solve problems that most others can’t, ones that were assumed as “impossible to crack” – make things happen
  • Impact other domains on a day to day basis, a go to person in various areas, drive cross domain efforts
Culture fit

Team communication engine. Promotes monday’s culture in their day to day actions and decisions, sets an example in their actions that promotes our core values and principles.

Behaviors

  • Drives strong enthusiasm and a ‘can do’ attitude to achieving results for employees – creating a winner state of mind
  • Recognizes and puts emphasis on actions that drive our culture
  • Creates a safe place to talk
Leadership and ownership

Stakeholders management – can effectively communicate and set expectations with multiple stakeholders across the organization over a predefined goalץ

Behaviors

  • Helps to resolve conflicts and produces a positive outcome
  • Review and guide other video creators with in the domain
  • Leads other by action and professional acknowledgment- professional go to

Senior Video Lead

Professional Path

Professional anchor of a cross-domain area, has a significant influence on practices, go-to for multiple teams across the design and video, leading various projects simultaneously.

Extra duties: Part of the design extended leadership forums, leads cross-design projects, mentor video creators, initiate new projects/domains, can lead non-video creators within projects.

Experience required in this role before getting promoted to the next level:

  • Lead a domain/open new domain
  • Mentor video creators and non video creators
  • Lead self initiatives that brought impact to the company
Independence and complexity

Can handle very complex challenges independently, breaking walls with near zero guidance.

Behaviors

* Hold video expertise that impacts multiple groups

* Safety net for owner-less projects and forums – has context and can dive right in

* Bring deep knowledge from other disciplines (marketing/business…) into their group

* Identify gaps and initiate solutions

* Making sure everyone brings data driven decisions into the design table

  • Executes major projects/changes that affect the entire ecosystem in the design or within the product/marketing
  • Can perform complex long term planning
  • Leads video execution of tremendous and complex efforts
  • Breaks down into concerns and areas of volatility, provide high-level solutions, and hand it off to the team
High execution

Holds design expertise that impacts multiple groups. Bring deep knowledge from other disciplines (marketing/business…) into their group.

Behaviors

  • Safety net for owner-less projects and forums – has context and can dive right in
  • Identify gaps and initiate solutions
  • Making sure everyone brings data driven decisions into the design table
Making an impact

Shape our design and video culture and define new principles and methods that are adopted to the day-to-day.

Behaviors

  • Solving design and video issues end to end with a full ecosystem (deep understanding of the problem, cracking a solution, rollout, documentation, follow up till it’s 100%)
  • Shares monday practices and solutions to the outside world
  • Manages to be the one who fill significant gaps in the video level, regardless of the type of the task
  • Can solve any problem in any domain, regardless of its complexity
  • Function as a seed for new efforts that requires laying deep foundations, a unique video and/or massive amount of work
Culture fit

Evaluates own performance and takes responsibility for the outcomes of decisions made in their domain. Recognizes points that requires interference and manage to get to the root cause and drive a resolution.

Behaviors

  • Responsible also for the success on non-direct reports from other disciplines
  • No task is beneath them
  • Prioritizes tasks according to their impact and not according to their “prestige” – it makes everyone understand how important these tasks are
Leadership and ownership

Can independently communicate with different stakeholders in the organization and create alignment around the decisions and course of actions in their project.

Behaviors

  • Creates effective work relationships with people in the company with diverse personalities and skills
  • Can communicate a complex message and set the expectations with multiple stakeholders in the company

Video Principle

Professional Path

Make a consistent unique impact in the department and company. Brings the whole video creation of the company to a new level. Growing the next generation of video leads. In charge of the most complex and impactful parts of the marketing/projects/products.

Extra duties: Part of the design extended leadership forums, leads cross design projects, mentor video creators and designers, initiate new projects/domains, can lead non designers and video creators within projects.

Independence and complexity

Delivers solutions for large, complex challenges that involve multiple groups or affects wide areas in the department. Deep understanding of design and video concepts and best practices, know how complex systems work and manages to apply this knowledge in their day-to-day actions.

Behaviors

  • Versatile in their skills, gets into complex areas with an exceptional learning curve
  • Becomes a specialist in a field, fast and independently
  • Organically involved in all of our strategic projects, the ones that lay foundations for the future
  • Applies a wide range of context in their considerations, able to play different roles in the discussion, and easily jump between low and high-level
  • Can handle very complex challenges independently, breaking walls with near zero guidance
High execution

Build and define craftsmanship guidelines in the video level. Proactively introduce industry solutions and concepts to solve design challenges.

Behaviors

  • Dive into any area and create 10x wherever they land
  • Identify future challenges and address them in advance 
  • Elevate the entire video team professional level
  • Challenge practices and paradigms in other disciplines of the group
Making an impact

Brings direct exceptional impact to the business by themselves, by leading significant projects & efforts. Mentors other video leads, taking them to their next level and multiply their impact.

Behaviors

  • Identify and establish new landscapes and playgrounds for the entire design and video to get impact from
  • Bring unique value for multiple domains in across disciplines
  • Identify our next most critical cross design challenges, and find solutions and implement them together with different teams in the design
  • Find creative solutions that allows others to make exceptional progress in their projects
Culture fit

Creates a unique organizational culture. Drives actions that create a clear mission statement and manage to translate it to KPIs and goals in an engaging way.

Behaviors

  • The ability to trigger and drive changes in who we are and how we work
  • Recognizes points that requires interference and manage to get to the root cause and drive a resolution
  • Proactively builds context and take actions in order to be up to date with what other groups are working on
  • Manages to challenge their own decisions
  • One that drives from deep understanding of the “why” by everyone in the team
  • Create a trade-offs discussion in choosing new directions, use the right arguments and ignores noises
Leadership and ownership

Initiate and define cross-design ongoing collaboration efforts.

Behaviors

  • Can convey non popular opinions in a sincere way with the appropriate context and framing
  • Builds methods and tools for communication
  • Creates effective work relationships with people in the company with diverse personalities and skills

Team Lead

Professional Path

Leads a team of video creators with Joint KPIs. Responsible for developing the people on their team—in particular, mid-level and beginners. Responsible for quality, creativity and delivery of projects they are overseeing, along with revenue user satisfaction as well as for the team satisfaction and well being. Extra duties: A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design projects. Experience required in this role before getting promoted to the next level:

  • Create a strong independent team that constantly deliver high quality and impactful execution
  • Showing ownership and responsibility on the team success, in all of it’s aspects and members
  • Showing real understanding and contribution to the domain success within its business while continuing to improve the design and craftsmanship
  • Wide managerial experience, with proven results of leading and guiding employees
Independence and complexity

Understands all domain aspects, and sets standards in every area – tech, business, marketing, product, craftsmanship.

Behaviors

  • Holds the entire team complexity from end to end
  • Can plan a quarter’s roadmap, accounting for dependencies and pitfalls, analyze risks and complexities and build a setup for the execution
  • Creates a halo effect in the team – perceived as an excellent, winner and encourages others to be up to their level
High execution

Provides the right level of guidance and technical mentorship for people that maximize personal growth and productivity.

Behaviors

  • Responsible and accountable for the craftsmanship and execution in their team
  • Setting and tracking professional level, design standards – quality, consistency, craftsmanship and lovable experience
  • Getting to exceptional performance by leveraging creativity, finding solutions that makes 10x progress
  • Creates a consistent, predictable beat of deliverables, that improves over time

 

Making an impact

Manages to inspire their team through planning, context building and setting aspirational goals, creates a setup for people to excel

Behaviors

  • Creates an execution beat and leads the delivery of impactful content with their team, consistently
  • Responds to changes in an effective and frictionless way and manages to push boundaries in creative ways, even in pressured times
  • Actively builds context that allows everyone in the team to make decisions in a way that maximizes impact
  • Celebrates impact, gives recognition to actions that matters based on their impact
Culture fit

Team communication engine. Creates a safe place to talk. Keeps all team members aligned with others work by creating a sharing environment.

Behaviors

  • Communicating clearly the intent behind their actions
  • Establishes trust & honesty in personal communication channels
  • Brings tensions to the surface, helps to resolve conflicts and produces a positive outcome
Leadership and ownership

*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.

Senior Team Lead/Group lead

Professional Path

TLDR: Lead multiple efforts/owner of an extremely complex world in a group or directly in the design guild. Typically lead up to 12 people, and can also lead (formal/informal) non-design/video functions. Responsible for the delivery and impact of the video creators and designers within different teams and KPIs. In collaboration with colleagues from other professions, lead the strategy and execution of their domain, ensuring the video outcome aligns with the design and video ecosystem.

Extra duties: A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design projects.

Experience required in this role before getting promoted to the next level:

  • Lead successful domain , with constant high beat and impactful progress
  • Establishing leadership within the team, empowering and leading video creators and designers to become a meaningful and influential part in their domains
  • Brining new initiative that bring impact, and leading them to success
  • Self evaluation, evaluation of their ecosystem, and generate changes and roadmap
  • Shown flexible mindset and adapting to changes in a positive way and with the ability to make the team embrace them
Independence and complexity

Can independently communicate with different stakeholders in the organization and create alignment around decisions and actions. Manages to rise above their domains land. Has a wide context about other domains and cross design challenges.

Behaviors

  • Controls the material of multiple/complex domains, manages to stay up to date and in control of the details and provide professional value in the day to day
  • Manages a diverse set of people, from different backgrounds and cultures
  • Can cope with profound people challenges (no need to adjust the team to the lead)
  • Onboards and mentors other functions in the domain
  • Can quickly grasp new concepts, even if they’re not in their domain
High execution

Leads cross design initiatives while keeping all members involved and in sync towards common goal.

Behaviors

  • Creates a synergy between all stakeholders
  • Takes actions that promote all functions in the team
  • Builds coherent narratives for cross team goals
  • Can bring and communicate complex messages towards teams
Making an impact

Accountable for maximizing impact in their teams, find the right places to intervene on the day-to-day. Making sure the team meets all its key goals, consistently, regardless of the circumstances. Creating a major and noticeable impact every Q.

Behaviors

  • Generates new ideas, opportunities and innovations to drive continuous improvement and sustainable growth
  • Creates an impact-driven state of mind, that embraces changes and speed
  • Finds creative ways to meet exceptional goals
  • Consistently follows through and delivers on even difficult commitments, and challenges those who do not
  • Identifies and leads the biggest opportunities and promotes them within the group while keeping everyone engaged
Culture fit

Evaluates own performance and takes responsibility for the outcomes of decisions made in their domain. Creates and engage with a clear mission statement.

Behaviors

  • Recognizes points that requires interference and manages to get to the root cause and drive a resolution in their teams
  • Responsible also for the success on non-direct reports from other disciplines
  • Manages to understand wide view considerations and take actions that puts these consideration in first priority
Leadership and ownership

*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.

Group Manager

Professional Path

A manager of managers/leads multiple teams with extremely complex world and accountability. Fully accountable for the entire group activities. Leading the group focus, execution speed , execution quality and cultural ‘can do’ approach. Addressing progress from all aspects – product, culture, HR , technical and etc.

Extra duties: member of the design leadership team and the builders/ marketing/ops group leadership forum.

Independence and complexity

Transforming company vision into group-level Q goals, and working with group leadership to transform those into a coherent inspiring plan. An ambassador of the design and video leadership, can represent the department perspective, culture, and core values.

Behaviors

  • Controls the right level of details, knows the material in the different teams.
  • Mentors and guides managers and team members on every domain in the group and on every aspect: video, tech, craftsmanship, design, etc.
  • Proactively reduces the group’s complexity through , processes and focus
  • Plans and executes a long-term strategy with key actions for coping with the constantly growing complexity as we scale
  • Can convey non-popular opinions in a sincere way with the appropriate context and framing, making other people understand the ‘why’
  • Builds methods and tools for communication, mentors managers on building inspiring and engaging messages
High execution

Accountable for the group’s direction, executions, ecosystem consistency ,etc. Oversees and mentors the team and leaders on the professional development plans they build for the team.

Behaviors

  • Keeps a high-level view and ensures that all group members are focused on the goals
  • Identifying group level professional gaps, trigger actions that drive improvement with  excellence in mind
  • Identifies and helps to solve beat and execution gaps within the group
  • Recruits and builds a team with a diverse set of skills, that allows the group to meet its goals, both short and long term
  • Ensures each person in the group is in a setup that drives to personal development
Making an impact

Identifies cross company opportunities and ensures alignment towards the optimal goal, drives company/product wide initiatives. Drives impact through team building (planning, setting goals, setting vibe/atmosphere, creating culture etc.).

Behaviors

  • Builds the high-level narrative which brings all group members towards a shared goal
  • Builds context and practical guidance to the leaders and members of the group which allows them to work independently (“loosely coupled, highly aligned”)
  • Sees all the design and video challenges as their own, acts upon what’s broken
  • Defines & refines group core and teams core, proactively puts core first with an extreme level of ownership
  • “Impact through focus” – defines vision & mission to focus the teams on the “winning picture”
  • Drives the most impactful direction to ensure success, either personally or by assigning the right person on the job
  • “Impact through others” – manager of managers/leaders, amplifies impact via mentoring, directing and training; sees a “bigger picture” and ensures inbound and outbound context is shared
Culture fit

Drives to an excellence atmosphere. Creates a culture of constant learning in a structured and consistent manner. Brings a contagious “can-do” approach to the day-to –day and drives a winner state of mind.

Behaviors

  • Accountable for the professional level of group members and the professional standards for the group
  • A driver of collaboration – both inbound and outbound. Sets an example in their interactions with the team, peers and management
  • Promotes a culture of openness and sincere and frequent feedback, where people have the best intentions in mind while providing feedback
  • Controls the details
  • Don’t just manage their team from the “high level” but get their hands dirty
  • Take monday values into practice in the group’s day-to-day. Transparent and inclusive in the way he operates, creates a strong sense of ‘We’ rather than ‘I’
  • Puts our users in the center, one that makes our users succeed with their challenges
  • Creates tools and setup that empowers others to take decisions, independently, while getting feedback from the real world
  • Owns the “cross-concern”, breaks silos between teams and ensures no ball gets dropped
Leadership and ownership

*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.

Video Director

Professional Path

Full accountability on a wide strategic pillar that contains multiple groups with variety of KPIs. Lead the group strategy and business KPI’s using video, storytelling and design as its tools. Guide and mentor the groups leadership teams (Design, Marketing) to success.

Extra duties: Mentor group leaders from different areas, lead and generate changes within the design and video guild, take part in the builders/marketing/ops/programs leadership forums and programs

Independence and complexity

Can easily manage and communicate with higher management as well with the group employees. Can guide and mentor high-level managers such as group managers. Transforming company business KPI’S into new solutions and vision.

Behaviors

  • Deep understanding of the market and the product, able to bring new opportunities to the table
  • Can quickly grasp complex business opportunities, new ideas and other professions aspects and challenges
  • Can lead non design and video manager, bring value and reach results
  • Can bring out of the box solutions to reach goals and create a steady and resilient environment
  • Builds methods and tools for groups managers to excel in their goals
  • Can build and commit to a high level roadmap as well as for it’s execution
High execution

Connect all groups into one holistic video strategy. Making sure the execution has a proven ROI, and has direct contribution to the KPI.

Behaviors

  • Making sure to stay connected to the users, knowing what is “really” happening
  • Set high and ambitious standard of execution, creating the foundations to achieve it
  • Creating ecosystem that will help promote the design and video execution
Making an impact

Helps the groups leadership to translate the company business goals into vision and solid roadmap. Enables stable work environment within the groups, build and plan for future growth and reaching business goals.

Behaviors

  • Brings clear focus and winning goals
  • Creates visibility of the “real world” and create the flexibility with in the groups to easily shift according to it
  • Grows strong leadership
Culture fit

Sets a culture of excellence in which the designers and video creators are full partners to their colleagues, in business, execution and creating a winning vibe.

Behaviors

  • Promotes a culture in which everyone have the passion to create a product that people love to use
  • Establishes a safe space for all builders/marketers/ops to learn and discuss user experience
  • Establishes a safe space for designers and video creators to learn and excel in product and user research, technology and business metrics
  • Creates a culture of 10x that never stop improving
Leadership and ownership

*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.

Design VP

Professional Path

Managing an entire design organization end to end. Full ownership on goals, structure, HR , learning and development.

Extra duties: Part of the company VP leadership forum, connecting and initiate cross department projects and progress.

Independence and complexity

Uses the design profession as a tool to push the company product and bussiness KPI’S forward. Can deliver and communicate in a way that inspire everyone around them.

Behaviors

  • Can self learn and research any topic is needed and teach others
  • Can translate the market and competitors into new initiates and roadmap
  • Can manage all type of managers (non designer as well)
  • Can lead via other managers and designers
  • Has a self analysis and improve independently
  • Knows when and how to involve other functions ( management, colleagues, other departments, etc.)
  • Can vision and create the next design phase
  • Can initiate large scale projects , teams, operation from nothing
  • Can make difficult decisions and go through with them with minimum negative effects
High execution

Bringing the team to fully understand and want to push the execution to be better independently. Can create a clear and inspiring high level vision and standard that can guide everyone around them.

Behaviors

  • Knows how to direct the group leadership towards the right execution
  • Dictated a fast and focused execution beat
  • Can lead the outcome via the team
  • Can motivate other professions to put an emphasis on user experience and creating a lovable products
  • Understands the next steps that need to be taken in order to scale and expend the product
  • Building a system that can develop and fulfill the designer full potential the designers into
  • Can set the right focus to make the maximum impact
Making an impact

Delegating and empowering while still be able to lead situation to the right outcome. Sets and challenge the design progress, always push it to the next level.

Behaviors

  • Brings new and powerful ideas to the table
  • Creates a clear and inspiring vision that will make people want to build
  • Brings wide and eye-opening context to the leadership, so they can make the right decisions
  • Sets high goals for the leadership, and help them reach it
  • Builds the right settings for the teams to flourish
Culture fit

Create a culture of lean yet powerful approach where every employee has a huge impact on the outcome and where we are going. Creating a company that appreciate and understand the power of design, and demands from the designer to always push forwards.

Behaviors

  • Promote a culture of creativity and trying new ideas, not being afraid to fail
  • Create a culture of passionate and winning attitude
Leadership and ownership

*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.