This page contains the different roles within the Video Creator path. Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon!). đ
Entry level, up to one year. Can take well defined projects and execute them within the monday values, look and feel.
Executes well defined tasks fast and with minimum iterations. Understand the whole funnel, know the KPI’s and performance of every project.
Fast execution that meets deadlines.* Follow the brand and style guide while creating videos within industry standards.
Strives to make a positive impact and excels in the deliverables.
Winning and making an impact.
Takes full responsibility of their part in the projects A-Z, including QAing their projects.
Can take projects from A-Z while knowing when and how to raise flags. Leads medium-sized projects and takes part in complex core projects. Extra duties: Buddy, cross design initiatives, portfolio overviews. Experience required in this role before getting promoted to the next level:
Can lead all parts of the process – from concept and script to shooting and editing, to implementation and performance. Has full understanding of the channel KPI’s and metrics.
Takes full ownership on craftsmanship and execution. Masters the monday craftsmanship values and thinking framework.
Makes data-driven decisions. Constantly measures their tasks impact, checks the data and makes changes to their actions accordingly.
Is a problem solver, supports others, promotes mutual help. Engages communication with all stakeholders, can collaborate with everyone.
Positive promoter â helps the team succeed as a team. Can get people to join and help with their projects.
Leader and influencer in the design & video team and the entire company. Can take many missions upon themself. Knows and dictates the monday language and values. Lead core projects and take part in company-wide goals. This is a core role with a wide range of growth within itself. Extra duties: Trainer, lead cross-design projects, perform video review, interviews. Experience required in this role before getting promoted to the next level:
Plays a significant part on the team core projects. Has deep understanding of the business goals and company efforts, also of all the metrics and KPI’s and knows how to implement it to their work.
Responsible and accountable to the craftsmanship and execution in their domain.
Focuses the team on easy, fast, and effective solutions while maintaining an high standard product and looking at the long-term goals and progress.
Manifesting the company values, affecting personal and others in an efficient manner . The ability to communicate and collaborate with diverse peers, management, and stakeholders.
Their behavior and actions turn them into the professional go-to . Taking part and positively affecting the decision-making in their team.
This role is not mandatory. It’s a short and experimental role in which the video creator can explore managerial ownership and IC projects. This role will determine (both by the video creator and the company) the following career path: Managerial or IC. This role has quick feedback loops between the manager and the video creator in order to experience and gain trust with the next role. Experience required in this role before getting promoted to the next level:
Holds the complexity of either multiple domains with a common area or a domain with deep complexity. Enabler of critical projects, champion of the design excellence and the design depth of their domain.
Extra duties: Part of the design extended leadership forums, leads cross-department projects, mentors video creators.
Experience required in this role before getting promoted to the next level:
Leads video execution of large and complex efforts. Breaks down into concerns and areas of volatility, provides high-level solutions, and hands it off to the team.
Can manage any type of project and bring it to production. Able to independently perform deep massive changes with speed while maintaining high quality.
Manages to inspire their team through planning, context building and setting aspirational goals, creates a setup for people to excel. Have a great halo effect that translates to people growth, drive deep storytelling and video understanding, standards improvements and better focus on the most impactful points in every team/project they’re part of.
Team communication engine. Promotes mondayâs culture in their day to day actions and decisions, sets an example in their actions that promotes our core values and principles.
Stakeholders management â can effectively communicate and set expectations with multiple stakeholders across the organization over a predefined goal׼
Professional anchor of a cross-domain area, has a significant influence on practices, go-to for multiple teams across the design and video, leading various projects simultaneously.
Extra duties: Part of the design extended leadership forums, leads cross-design projects, mentor video creators, initiate new projects/domains, can lead non-video creators within projects.
Experience required in this role before getting promoted to the next level:
Can handle very complex challenges independently, breaking walls with near zero guidance.
* Hold video expertise that impacts multiple groups
* Safety net for owner-less projects and forums â has context and can dive right in
* Bring deep knowledge from other disciplines (marketing/businessâŚ) into their group
* Identify gaps and initiate solutions
* Making sure everyone brings data driven decisions into the design table
Holds design expertise that impacts multiple groups. Bring deep knowledge from other disciplines (marketing/businessâŚ) into their group.
Shape our design and video culture and define new principles and methods that are adopted to the day-to-day.
Evaluates own performance and takes responsibility for the outcomes of decisions made in their domain. Recognizes points that requires interference and manage to get to the root cause and drive a resolution.
Can independently communicate with different stakeholders in the organization and create alignment around the decisions and course of actions in their project.
Make a consistent unique impact in the department and company. Brings the whole video creation of the company to a new level. Growing the next generation of video leads. In charge of the most complex and impactful parts of the marketing/projects/products.
Extra duties: Part of the design extended leadership forums, leads cross design projects, mentor video creators and designers, initiate new projects/domains, can lead non designers and video creators within projects.
Delivers solutions for large, complex challenges that involve multiple groups or affects wide areas in the department. Deep understanding of design and video concepts and best practices, know how complex systems work and manages to apply this knowledge in their day-to-day actions.
Build and define craftsmanship guidelines in the video level. Proactively introduce industry solutions and concepts to solve design challenges.
Brings direct exceptional impact to the business by themselves, by leading significant projects & efforts. Mentors other video leads, taking them to their next level and multiply their impact.
Creates a unique organizational culture. Drives actions that create a clear mission statement and manage to translate it to KPIs and goals in an engaging way.
Initiate and define cross-design ongoing collaboration efforts.
Leads a team of video creators with Joint KPIs. Responsible for developing the people on their teamâin particular, mid-level and beginners. Responsible for quality, creativity and delivery of projects they are overseeing, along with revenue user satisfaction as well as for the team satisfaction and well being. Extra duties: A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design projects. Experience required in this role before getting promoted to the next level:
Understands all domain aspects, and sets standards in every area – tech, business, marketing, product, craftsmanship.
Provides the right level of guidance and technical mentorship for people that maximize personal growth and productivity.
Manages to inspire their team through planning, context building and setting aspirational goals, creates a setup for people to excel
Team communication engine. Creates a safe place to talk. Keeps all team members aligned with others work by creating a sharing environment.
*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.
TLDR: Lead multiple efforts/owner of an extremely complex world in a group or directly in the design guild. Typically lead up to 12 people, and can also lead (formal/informal) non-design/video functions. Responsible for the delivery and impact of the video creators and designers within different teams and KPIs. In collaboration with colleagues from other professions, lead the strategy and execution of their domain, ensuring the video outcome aligns with the design and video ecosystem.
Extra duties:Â A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design projects.
Experience required in this role before getting promoted to the next level:
Can independently communicate with different stakeholders in the organization and create alignment around decisions and actions. Manages to rise above their domains land. Has a wide context about other domains and cross design challenges.
Leads cross design initiatives while keeping all members involved and in sync towards common goal.
Accountable for maximizing impact in their teams, find the right places to intervene on the day-to-day. Making sure the team meets all its key goals, consistently, regardless of the circumstances. Creating a major and noticeable impact every Q.
Evaluates own performance and takes responsibility for the outcomes of decisions made in their domain. Creates and engage with a clear mission statement.
*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.
A manager of managers/leads multiple teams with extremely complex world and accountability. Fully accountable for the entire group activities. Leading the group focus, execution speed , execution quality and cultural ‘can do’ approach. Addressing progress from all aspects – product, culture, HR , technical and etc.
Extra duties: member of the design leadership team and the builders/ marketing/ops group leadership forum.
Transforming company vision into group-level Q goals, and working with group leadership to transform those into a coherent inspiring plan. An ambassador of the design and video leadership, can represent the department perspective, culture, and core values.
Accountable for the groupâs direction, executions, ecosystem consistency ,etc. Oversees and mentors the team and leaders on the professional development plans they build for the team.
Identifies cross company opportunities and ensures alignment towards the optimal goal, drives company/product wide initiatives. Drives impact through team building (planning, setting goals, setting vibe/atmosphere, creating culture etc.).
Drives to an excellence atmosphere. Creates a culture of constant learning in a structured and consistent manner. Brings a contagious âcan-doâ approach to the day-to –day and drives a winner state of mind.
*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.
Full accountability on a wide strategic pillar that contains multiple groups with variety of KPIs. Lead the group strategy and business KPI’s using video, storytelling and design as its tools. Guide and mentor the groups leadership teams (Design, Marketing) to success.
Extra duties:Â Mentor group leaders from different areas, lead and generate changes within the design and video guild, take part in the builders/marketing/ops/programs leadership forums and programs
Can easily manage and communicate with higher management as well with the group employees. Can guide and mentor high-level managers such as group managers. Transforming company business KPI’S into new solutions and vision.
Connect all groups into one holistic video strategy. Making sure the execution has a proven ROI, and has direct contribution to the KPI.
Helps the groups leadership to translate the company business goals into vision and solid roadmap. Enables stable work environment within the groups, build and plan for future growth and reaching business goals.
Sets a culture of excellence in which the designers and video creators are full partners to their colleagues, in business, execution and creating a winning vibe.
*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.
Managing an entire design organization end to end. Full ownership on goals, structure, HR , learning and development.
Extra duties: Part of the company VP leadership forum, connecting and initiate cross department projects and progress.
Uses the design profession as a tool to push the company product and bussiness KPIâS forward. Can deliver and communicate in a way that inspire everyone around them.
Bringing the team to fully understand and want to push the execution to be better independently. Can create a clear and inspiring high level vision and standard that can guide everyone around them.
Delegating and empowering while still be able to lead situation to the right outcome. Sets and challenge the design progress, always push it to the next level.
Create a culture of lean yet powerful approach where every employee has a huge impact on the outcome and where we are going. Creating a company that appreciate and understand the power of design, and demands from the designer to always push forwards.
*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.