Video team PDP

This page contains the different roles within the Video Creator path (Design department). Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon!). 🔙

UXR Team
Video Creator
Motion Team
Designer

Choose the roles

Video Creator
Experienced Video Creator
Senior Video Creator
Expert Video Creator
IC Path
Video Lead
Senior Video Lead
Principle Video Creator
Management Path
Video Team Lead
Senior Team Lead (Group Lead)
Group Manager
Video Director

Choose the competencies

All
Independence and complexity
High execution
Culture fit
Leadership and ownership
Making an impact

Video Creator

Professional Path

Entry level. Can take well defined projects and execute them within the monday values, look and feel.

Independence and complexity

Understand and take part in all production aspects – from concept & script to shooting & editing.

Behaviors

  • Execute well defined tasks fast and with minimum iterations
  • Understand and take part all production aspects – from concept & script to shooting & editing
  • Manage time independently – prioritize daily tasks
  • Show fast and consistent learning curve – be a self learner
  • Solve challenges independently
High execution

Can execute videos with highest level of craftsmanship and within industry standards.

Behaviors

  • Fast execution that meets deadlines
  • Follow the brand and style guide while creating videos
  • Receive and implement feedback to create a winning project
  • Know how to work with the motion designers to implement design and animation in videos
Culture fit

Be a positive promoter with a can-do approach.

Behaviors

  • Approachable and helpful
  • Takes accountability
  • Egoless – cares more about team success than his own
Leadership and ownership

Take full responsibility for their part in every project, and help to drive it to success.

Behaviors

  • Responsible to peer-review their projects, understand and implement changes
  • Communicate challenges and raises flags on time
Making an impact

Strive to make impact and excel with every project.

Behaviors

  • Understand project objectives (why we are doing what we are doing, how can we win…) and act accordingly

Experienced Video Creator

Professional Path

Can take projects from A-Z while knowing when and how to raise flags. Lead medium-sized projects and take part in complex core projects.

Independence and complexity

Lead small to medium projects end to end with full ownership.

Behaviors

  • Play a significant part on core team projects
  • Understand the whole funnel, know the KPI’s and performance of every project
  • Cope with multiple areas of responsibilities
  • Identify problematic tasks and communicate about them on time
  • Prioritizes between different projects
High execution

Take full ownership on craftsmanship and execution – stay updated on industry trends across production and post-production phases.

Behaviors

  • Make sure all their own works are up to the high standards we strive for as a video team
  • Perform detailed video reviews for colleagues
Culture fit

Positive promoter — helps the entire team succeed.

 

Behaviors

  • Communicate their progress in a clear and methodical way
  • Give feedback in a constructive and engaging way
  • A problem solver, supports others, promotes mutual help
  • Proactively requests help when needed
  • Learn from feedback and implements it in all their work (present and future) 
Leadership and ownership

Is on top of things on every project they own, even after passing the ball to the next stages of production.

Behaviors

  • Find solutions to help a project move forward fast and with high energy
  • Can get people to join with full buy-in and support them in what they need
  • Engage communication with all stakeholders, can collaborate with everyone
Making an impact

Focus on what’s important. doesn’t get distracted by things that will not push us forward as a team and company.

Behaviors

  • Consistently make sure their tasks are prioritized based on the company goals, to create proven & consistent impact
  • Know where things should be done fast and how to simplify complex tasks
  • Make data-driven decisions. Constantly measure their tasks impact, check the data and make changes to their actions accordingly

Experience required in this role before getting promoted to the next level:

  • Working with different teams and dynamics
  • Focusing 80% of their effort on high-impact projects
  • Gaining experience with different kinds of projects while continuing to deliver excellent execution
  • Leading cross-design initiatives that drive real impact

Senior Video Creator

Professional Path

Leader and influencer in the design & video team and the entire company.

Can take many missions upon themself. Know and dictate the monday language and values. Lead core projects and take part in company-wide goals. This is a core role with a wide range of growth within itself.

Extra duties: Trainer, lead cross-design projects, perform video review, Recruitment interviews.

Independence and complexity

Play a significant part in the team core projects. Have a deep understanding of the business goals and company wide efforts.

Behaviors

  • Cope with multiple areas of responsibilities
  • Have full understanding of the channel KPI’s and metrics
  • Can lead big projects end to end, and take a significant part in every part of the process
  • Identify problematic tasks and communicates them on time to the relevant stakeholders
  • Conduct research for upcoming projects and write project briefs
High execution

Responsible and accountable to the craftsmanship and execution in their domain.

Behaviors

  • Brings innovations to the team and incorporates them in day-to-day work
  • Deepen knowledge in tools, innovations and software across production & post production
  • Their projects and their way of work inspires and shapes the rest of the video team – and helps develop the design as a department
  • Plan, implement and modify actions to meet team and domain goals and deadlines
Culture fit

Manifests the company values and always perceived as an enabler and positive promoter. Consistency and reliable as a solid rock, an independent engine, regardless of the day.

Behaviors

  • Communicates and collaborates with diverse peers, management, and stakeholders
  • Understand the high-level context of every effort
  • Can take part in technical or high level conversations and translate it into video solutions
Leadership and ownership

Their behavior and actions turn them into the professional go-to .

Behaviors

  • Mentors and supports others
  • Shaping processes that affect others
  • The ability to trigger and drive changes in who we are and how we work
Making an impact

Taking part and positively affecting the decision-making in their team.Takes responsibility and accountability in bringing their domain to significant business success and helps shape the strategy to get there.

Behaviors

  • Get the team to focus and execute in an effective and consistent beat. Take responsibility for the team’s progress and goals
  • Focus on easy, fast, and effective solutions while maintaining a high standard and looking at the long-term goals and progress
  • Creates vision and foundations for the design & video team

Experience required in this role before getting promoted to the next level:

  • Gain a strategic overview of the different angles of monday.com as a company
  • Lead in different dynamics and challenges
  • Lead projects beyond the “design & video” angle

Expert Video Creator

Professional Path

This role is not mandatory. It’s a role in which the video creator can explore managerial ownership and IC projects. This role will determine (both by the video creator and the company) the following career path: Managerial or IC. This role has quick feedback loops between the manager and the video creator in order to experience and gain trust with the next role.

Extra duties: mentoring team members, cross-domain project leadership, retro reviews.

Experience required in this role before getting promoted to the next level: 

  • Have deep understanding of all the metrics and KPI’s in the domain and know how to implement it to their work
  • Deciding with the manager on the next career path
Independence and complexity
High execution
Culture fit
Leadership and ownership
Making an impact

Video Lead

Professional Path

TLDR: Holds the complexity of multiple domains with a common area (for example: acquisition) or a domain with deep complexity (for example: B2B). Enabler of critical projects, champion of their domain.

Extra duties: Part of the design extended leadership forums, leads cross-department projects, mentors’ video creators.

Independence and complexity

Leads video execution of large and complex efforts. Provides high-level solutions, and hands it off to the team.

Behaviors

  • Tackles the most complex challenges in the video team and teaches others how to do so as well
  • Leads the research in new efforts within their domain and bring actionable conclusions
  • Reduces complexity, makes complex and challenging tasks achievable and down to earth
  • Can bring fast solutions and tackle challenges in real-time while taking all aspects under consideration
  • Detect opportunities and gaps in the group level, and leads handling them
High execution

Knows how to create solutions that are easy to develop and bring to production while keeping the highest standards. Actively follow industry best practices, innovations, trends, and software across production and post-production.

Behaviors

  • Create videos that are part of the holistic monday.com language
  • Holds deep knowledge of the design system/brand book and how to use it
  • Integral part in defining the group’s vision and video language
  • Provide video guidance in all areas
Culture fit

Drive strong enthusiasm and a ‘can do’ attitude to achieving results for employees – creating a winner state of mind.

Behaviors

  • Promote monday’s culture in their day to day actions and decisions, set an example in actions that promote our core values and principles
  • Team communication engine. Create a safe place to talk
Leadership and ownership

Lead others by actions and professional knowledge – a professional go-to within the group.

Behaviors

  • Stakeholders management – can effectively communicate and set expectations with multiple stakeholders across the organization over a predefined goal
  • Help resolve conflicts and produce a positive outcome
  • Review and guide other video creators within the domain
Making an impact

Have a great halo effect that translates to people’s growth, drive deep storytelling and video understanding, standards improvements, and better focus on the most impactful points in every team/project they’re part of.

Behaviors

  • Function as a seed for new efforts that requires laying deep foundations, a unique video and/or massive amount of work
  • Help others with finding creative solutions to video problems in a way that maximizes their impact
  • Highly productive, manage to deliver significant progress, consistently
  • Solve problems that most others can’t, ones that were assumed as impossible to crack – make things happen
  • Manage to inspire their team through planning and setting aspirational goals, create a setup for people to excel

Experience required in this role before getting promoted to the next level:

  • Lead a complex, high-impact, project A-Z with multiple stakeholders
  • Mentor video creators and see them grow and move forward
  • Lead long-term efforts within the design and video guild

Senior Video Lead

Professional Path

TLDR: Professional anchor of a cross-domain area, has a significant influence on practices, go-to for multiple teams across the design and video, leading various projects simultaneously.

Extra duties: Part of the design extended leadership forums, leads cross-design projects, mentor video creators, initiate new projects/domains, can lead non-video creators within projects.

Independence and complexity

Can handle very complex challenges independently, breaking walls with near zero guidance.

Behaviors

  • Execute major projects/changes that affect the entire ecosystem in the design or within the product/marketing
  • Can perform complex long term planning
  • Lead video execution of tremendous and complex efforts
  • Break down into concerns and areas of risk, provide high-level solutions, and hand it off to the team
High execution

Hold video expertise that impacts multiple groups. Deep expert knowledge of one or several domains in production or post production.

Behaviors

  • Safety net for owner-less projects and forums – has full context and can dive right in
  • Bring deep knowledge from other disciplines (marketing/business…) into their group.
  • Make sure everyone brings data driven decisions into the design table
Culture fit

Can evaluate their own performance and take responsibility for the outcomes of decisions made in their domain. 

Behaviors

  • Recognize points that requires interference and manage to get to the root cause and drive a resolution
  • Also responsible for the success on non-direct reports from other disciplines
  • Prioritize tasks according to their impact and not according to their “prestige.” It makes everyone understand how important these tasks are
Leadership and ownership

Can independently communicate with different stakeholders in the organization and create alignment around the decisions and actions in their project

Behaviors

  • Create effective work relationships with people in the company with diverse personalities and skills
  • Can communicate a complex message and set expectations with multiple stakeholders across the company
Making an impact

Shape our design and video culture and define new principles and methods that can be adapted to the day-to-day.

Behaviors

  • Solve design and video challenges end-to-end (deep understanding of the problem, cracking a solution, rollout, documentation, follow up until it’s 100%)
  • Share monday practices and solutions to the outside world
  • Manage to be the one who fills significant gaps in the video level, regardless of the type of the task. Can solve any problem in any domain, regardless of its complexity
  • Function as a seed for new efforts that requires laying deep foundations, a unique video and/or massive amount of work

Experience required in this role before getting promoted to the next level:

  • Lead a domain/open new domain
  • Mentor video creators and non video creators
  • Lead self initiatives that brought impact to the company

Principle Video Creator

Professional Path

TLDR: Make a consistent and unique impact in the department and company. Brings the whole video creation of the company to a new level. Growing the next generation of video leads. In charge of the most complex and impactful parts of the marketing/B2B/programs.

Extra duties: Part of the design extended leadership forums, leads cross design projects, mentor video creators and designers, initiate new projects/domains, can lead non designers and video creators within projects.

Independence and complexity

Delivers solutions for large, complex challenges that involve multiple groups or affect wide areas in the department.

Behaviors

  • Versatile in their skills, gets into complex areas with an exceptional learning curve
  • Become a specialist in a field, fast and independently
  • Deep understanding of design and video concepts and best practices, know how complex systems work and manages to apply this knowledge in their day-to-day actions
  • Organically involved in all of our strategic projects, the ones that lay foundations for the future
  • Able to analyze any effort from all angles , and easily jump between low and high-level
  • Can handle very complex challenges independently, breaking walls with near zero guidance
High execution

Dive into any area and create high impact wherever they land. Identify future challenges and address them in advance.

Behaviors

  • Build and define craftsmanship guidelines in the video level, train other video creators to find and adapt new innovations and techniques
  • Elevate the entire video team’s professional level
  • Challenge practices and paradigms in other disciplines of the group
  • Proactively introduce industry solutions and concepts to solve design challenges
Culture fit

Create a unique organizational culture. The ability to initiate and drive positive changes in who we are and how we work.

Behaviors

  • Recognize points that requires interference and manage to get to the root cause and drive a resolution
  • Be up to date with what all other groups are working on
  • Manage to challenge their own decisions
  • Drive actions that create a clear mission statement and manage to translate it to KPIs and goals in an engaging way
  • One that drives from deep understanding of the “why” by everyone in the team
Leadership and ownership

Initiate and define cross design collaboration efforts.

Behaviors

  • Can convey non popular opinions in a sincere way with the appropriate context and framing
  • Build methods and tools for communication with cross-company stakeholders
Making an impact

Bring direct impact to the business, by leading significant projects & efforts.

Behaviors

  • Identify and establish new landscapes for the entire design and video group 
  • Bring unique value for multiple domains across disciplines
  • Mentor other video leads, taking them to their next level and multiply their impact
  • Identify our next most critical cross design challenges. Find solutions and implement them together with different teams in the design
  • Find creative solutions that allows others to make exceptional progress in their projects

Video Team Lead

Professional Path

TLDR: Leads a team of video creators with Joint KPIs. Responsible for developing the people on their team—in particular, mid-level and beginners. Responsible for quality, creativity and delivery of projects they are overseeing, along with the team satisfaction and well being.

Extra duties: A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design projects.

Independence and complexity

Understands all domains, and sets standards in every area – tech, business, marketing, product, craftsmanship.

Behaviors

  • Holds the entire team complexity from end to end
  • Can plan a quarter’s roadmap, accounting for dependencies and pitfalls, analyze risks and complexities and build a setup for the execution
  • Creates a halo effect in the team – perceived as an excellent, winner and encourages others to be up to their level
High execution

Responsible and accountable for the craftsmanship and execution in their team.

Behaviors

  • Setting and tracking professional level, design standards – quality, consistency & craftsmanship
  • Delivering exceptional performance by leveraging creativity and finding solutions
  • Provide the right level of guidance and technical mentorship for people – to maximize personal growth and productivity
Culture fit

Establish trust & honesty in personal communication channels with team members and within the team.

Behaviors

  • Team communication engine. Creates a safe place to talk
  • Clearly communicating the intent behind their actions 
  • Keep all team members aligned with others’ work by creating a sharing environment
  • Brings tensions to the surface, helps to resolve conflicts and produces a positive outcome
Leadership and ownership

*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.

Making an impact

Inspire their team through planning and aspirational goals, creates a setup for people to excel.

Behaviors

  • Create a consistent execution beat and lead the delivery of impactful content within their team
  • Respond to changes in an effective and frictionless way and push boundaries in creative ways, even under pressure
  • Actively give full context to allow everyone in the team to make decisions that maximize impact
  • Celebrate impact, give recognition to actions that matters based on their impact

Experience required in this role before getting promoted to the next level:

  • Create a strong independent team that constantly delivers high quality and impactful execution
  • Show ownership and responsibility for the team success, in all of its aspects and members
  • Show real understanding and contribution to the domain’s success while continuing to improve the craftsmanship
  • Wide managerial experience, with proven results of leading and guiding employees

Senior Team Lead (Group Lead)

Professional Path

TLDR: Lead multiple efforts / owner of an extremely complex area in a group or directly in the design guild. Typically lead up to 12 people, and can also lead (formal/informal) non-design/video functions.

Responsible for the delivery and impact of the video creators and designers within different teams and KPIs. In collaboration with colleagues from other professions, lead the strategy and execution of their domain, ensuring the video outcome aligns with the design and video ecosystem.

Extra duties: A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design projects.

Independence and complexity

Control the work of multiple/complex domains, manage to stay up to date on the details and provide professional value in the day-to-day.

Behaviors

  • Can independently communicate with different stakeholders in the organization and create alignment around decisions and actions
  • Manage a diverse set of people, from different backgrounds and cultures. Can cope with profound people challenges
  • Onboard and mentor other functions in the domain
  • Manage to rise above their domain – has a wide context about other domains and cross design challenges. Can quickly grasp new concepts, even if they’re not in their domain
High execution

Build coherent processes for cross team goals. Can bring and communicate complex messages to the different teams.

Behaviors

  • Creates a synergy between all stakeholders
  • Takes actions that promote all functions in the team
  • Lead cross design initiatives while keeping all members involved and in sync towards common goal
Culture fit

Recognizes points that requires interference and manages to get to the root cause and drive a resolution in their teams.

Behaviors

  • Evaluates own performance and takes responsibility for the outcomes of decisions made in their domain
  • Responsible also for the success on non-direct reports from other disciplines
  • Manage to understand wide view considerations and take actions that puts these consideration in first priority
Leadership and ownership

*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.

Making an impact

Accountable for maximizing impact in their teams. Identifies and leads the biggest opportunities and promotes them within the group while keeping everyone engaged.

Behaviors

  • Create an impact-driven state of mind that embraces change and speed. Find creative ways to meet exceptional goals
  • Make sure the team meets all its key goals, consistently, regardless of the circumstances. Creating a major and noticeable impact every Q
  • Consistently follow through and deliver on commitments, and challenges those who do not
  • Generate new ideas, opportunities and innovations to drive continuous improvement and sustainable growth for the organization

Experience required in this role before getting promoted to the next level:

  • Lead successful domain , with constant high beat and impactful progress
  • Establish leadership within the team, empowering and leading video creators and designers to become a meaningful and influential part in their domains
  • Bring new initiatives that create impact, and leading them to success
  • Self evaluation as well as evaluation of their ecosystem.
  • Show flexible mindset and adapt to changes in a positive way
  • In addition, able to get the team to embrace them

Group Manager

Professional Path

TLDR: A manager of managers/leads multiple teams with extremely complex domains and accountability. Fully accountable for the entire group’s activities.

Leads the group focus, execution speed, execution quality and cultural ‘can do’ approach. Addresses progress from all aspects – Product, Culture, HR, technical, etc.

Extra duties: member of the design leadership team and the builders/ marketing/ops group leadership forum.

Independence and complexity

Transforming company vision into group-level Q goals, and working with group leadership to transform those into a coherent inspiring plan.

Behaviors

  • Control the right level of details, know the material in the different teams
  • Mentor and guide managers and team members on every domain in the group and on every aspect: video, tech, craftsmanship, design, etc.
  • Proactively reduces the group’s complexity through processes and focus. Plans and executes a long-term strategy with key actions for coping with the constantly growing complexity as we scale.
  • An ambassador of the design and video leadership, can represent the department perspective, culture, and core values.
  • Can convey non-popular opinions in a sincere way with the appropriate context and framing, making other people understand the ‘why’
  • Build methods and tools for communication, mentor managers on building inspiring and engaging messages
High execution

Accountable for the group’s direction, executions, ecosystem consistency ,and impact.

Behaviors

  • Keep a high-level view and ensures that all group members are focused on the goals
  • Identifies group level professional gaps, triggers actions that drive improvement with excellence in mind
  • Identifies and helps to solve beat and execution gaps within the group
  • Recruit and build a team with a diverse set of skills, that allows the group to meet its goals, both short and long term
  • Oversee and mentor the team and leaders on the professional development plans they build for the team. Ensures each person in the group is in a setup that drives to personal development
  • Drive to an excellence atmosphere. Accountable for the professional level of group members and the professional standards for the group
Culture fit

Take monday values into practice in the group’s day-to-day. Transparent and inclusive in the way they operate, create a strong sense of ‘We’ rather than ‘I’.

Behaviors

  • A driver of collaboration – both inbound and outbound. Set an example in their interactions with the team, peers and management
  • Promote a culture of open, sincere and frequent feedback, where people have the best intentions in mind while providing feedback
  • Control the details. Don’t just manage their team from the “high level” but get their hands dirty. Bring a contagious “can-do” approach to the day to day and drives a winner state of mind
  • Create a culture of constant learning in a structured and consistent manner 
  • Place our users in the center, one that makes our users succeed with their challenges
  • Create tools and setup that empowers others to take decisions independently, while getting feedback from the real world 
  • Own the “cross-concern”, break silos between teams and ensures no ball gets dropped
Leadership and ownership

*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.

Making an impact

Build the high-level strategy which brings all group members towards shared goals with the highest impact.

Behaviors

  • Build context and practical guidance to the leaders and members of the group which allows them to work independently (“loosely coupled, highly aligned”).
  • See all the design and video challenges as their own, acts upon what’s broken
  • Define & refine group core and teams core, proactively put core first with an extreme level of ownership 
  • Impact through focus – define vision & mission to focus the teams on the winning picture. 
  • Drive the most impactful direction to ensure success, either personally or by assigning the right person on the job.
  • “Impact through others” – manager of managers/leaders, amplifies impact via mentoring, directing and training; see a “bigger picture” and ensure inbound and outbound context is shared 
  • Drive impact through team building (planning, setting goals, setting vibe/atmosphere, creating culture etc.) 
  • Identify cross company opportunities and ensure alignment towards the optimal goal, drive company wide initiatives

Video Director

Professional Path

TLDR: Full accountability on a wide strategic pillar that contains multiple groups with a variety of KPI’S. Lead the group strategy and business KPI’s using video, storytelling and design as its tools. Guide and mentor the groups leadership teams (Design, Marketing) to success.

Extra duties: Mentor group leaders from different areas, lead and generate changes within the design and video guild, take part in the builders/marketing/ops/programs leadership forums and programs.

Independence and complexity

Can build and commit to a high level roadmap as well as for it’s execution. Can easily manage and communicate with higher management as well with the group employees.

Behaviors

  • Transforming company business KPI’S into new solutions and vision
  • Can guide and mentor high-level managers such as group managers
  • Deep understanding of the market and the product, able to bring new opportunities to the table
  • Can quickly grasp complex business opportunities, new ideas and other professions aspects and challenges
  • Can lead non design and video manager, bring value and reach results
  • Build methods and tools for groups managers to excel in their goals
  • Create a culture of constant improvement
High execution

Sets a high & ambitious standard of execution and creates the foundations to achieve it.

Behaviors

  • Makes sure to stay connected to the users, knowing what is “really” happening
  • Connect all groups into one holistic video strategy
  • Creating ecosystem that will help promote the design and video execution
  • Making sure the execution has a proven ROI, and has direct contribution to the KPIs
Culture fit

Promote a culture in which everyone has the passion to create high quality deliverables that make real impact. 

Behaviors

  • Set a culture of excellence in which the designers and video creators are full partners to their colleagues in business and execution
  • Creating a winning atmosphere for all teams and groups
Leadership and ownership

*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.

Behaviors

  • Promotes a culture in which everyone have the passion to create a product that people love to use
  • Establishes a safe space for all builders/marketers/ops to learn and discuss user experience
  • Establishes a safe space for designers and video creators to learn and excel in product and user research, technology and business metrics
  • Creates a culture of 10x that never stop improving
Making an impact

Bring clear focus and winning goals – Help the groups leadership to translate the company business goals into vision and a solid roadmap.

Behaviors

  • Enable a stable work environment within the groups
  • Build and plan for future growth and reaching future business goals
  • Grow a strong leadership tier