This page contains the different roles within the Video Creator path (Design department). Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon!). đ
Entry level. Can take well defined projects and execute them within the monday values, look and feel.
Understand and take part in all production aspects – from concept & script to shooting & editing.
Can execute videos with highest level of craftsmanship and within industry standards.
Be a positive promoter with a can-do approach.
Take full responsibility for their part in every project, and help to drive it to success.
Strive to make impact and excel with every project.
Can take projects from A-Z while knowing when and how to raise flags. Lead medium-sized projects and take part in complex core projects.
Lead small to medium projects end to end with full ownership.
Take full ownership on craftsmanship and execution – stay updated on industry trends across production and post-production phases.
Positive promoter â helps the entire team succeed.
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Is on top of things on every project they own, even after passing the ball to the next stages of production.
Focus on whatâs important. doesnât get distracted by things that will not push us forward as a team and company.
Leader and influencer in the design & video team and the entire company.
Can take many missions upon themself. Know and dictate the monday language and values. Lead core projects and take part in company-wide goals. This is a core role with a wide range of growth within itself.
Extra duties: Trainer, lead cross-design projects, perform video review, Recruitment interviews.
Play a significant part in the team core projects. Have a deep understanding of the business goals and company wide efforts.
Responsible and accountable to the craftsmanship and execution in their domain.
Manifests the company values and always perceived as an enabler and positive promoter. Consistency and reliable as a solid rock, an independent engine, regardless of the day.
Their behavior and actions turn them into the professional go-to .
Taking part and positively affecting the decision-making in their team.Takes responsibility and accountability in bringing their domain to significant business success and helps shape the strategy to get there.
This role is not mandatory. It’s a role in which the video creator can explore managerial ownership and IC projects. This role will determine (both by the video creator and the company) the following career path: Managerial or IC. This role has quick feedback loops between the manager and the video creator in order to experience and gain trust with the next role.
Extra duties: mentoring team members, cross-domain project leadership, retro reviews.
Experience required in this role before getting promoted to the next level:Â
TLDR: Holds the complexity of multiple domains with a common area (for example: acquisition) or a domain with deep complexity (for example: B2B). Enabler of critical projects, champion of their domain.
Extra duties: Part of the design extended leadership forums, leads cross-department projects, mentorsâ video creators.
Leads video execution of large and complex efforts. Provides high-level solutions, and hands it off to the team.
Knows how to create solutions that are easy to develop and bring to production while keeping the highest standards. Actively follow industry best practices, innovations, trends, and software across production and post-production.
Drive strong enthusiasm and a âcan doâ attitude to achieving results for employees â creating a winner state of mind.
Lead others by actions and professional knowledge – a professional go-to within the group.
Have a great halo effect that translates to peopleâs growth, drive deep storytelling and video understanding, standards improvements, and better focus on the most impactful points in every team/project they’re part of.
TLDR: Professional anchor of a cross-domain area, has a significant influence on practices, go-to for multiple teams across the design and video, leading various projects simultaneously.
Extra duties: Part of the design extended leadership forums, leads cross-design projects, mentor video creators, initiate new projects/domains, can lead non-video creators within projects.
Can handle very complex challenges independently, breaking walls with near zero guidance.
Hold video expertise that impacts multiple groups. Deep expert knowledge of one or several domains in production or post production.
Can evaluate their own performance and take responsibility for the outcomes of decisions made in their domain.Â
Can independently communicate with different stakeholders in the organization and create alignment around the decisions and actions in their project
Shape our design and video culture and define new principles and methods that can be adapted to the day-to-day.
TLDR: Make a consistent and unique impact in the department and company. Brings the whole video creation of the company to a new level. Growing the next generation of video leads. In charge of the most complex and impactful parts of the marketing/B2B/programs.
Extra duties: Part of the design extended leadership forums, leads cross design projects, mentor video creators and designers, initiate new projects/domains, can lead non designers and video creators within projects.
Delivers solutions for large, complex challenges that involve multiple groups or affect wide areas in the department.
Dive into any area and create high impact wherever they land. Identify future challenges and address them in advance.
Create a unique organizational culture. The ability to initiate and drive positive changes in who we are and how we work.
Initiate and define cross design collaboration efforts.
Bring direct impact to the business, by leading significant projects & efforts.
TLDR: Leads a team of video creators with Joint KPIs. Responsible for developing the people on their teamâin particular, mid-level and beginners. Responsible for quality, creativity and delivery of projects they are overseeing, along with the team satisfaction and well being.
Extra duties: A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design projects.
Understands all domains, and sets standards in every area – tech, business, marketing, product, craftsmanship.
Responsible and accountable for the craftsmanship and execution in their team.
Establish trust & honesty in personal communication channels with team members and within the team.
*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.
Inspire their team through planning and aspirational goals, creates a setup for people to excel.
TLDR: Lead multiple efforts / owner of an extremely complex area in a group or directly in the design guild. Typically lead up to 12 people, and can also lead (formal/informal) non-design/video functions.
Responsible for the delivery and impact of the video creators and designers within different teams and KPIs. In collaboration with colleagues from other professions, lead the strategy and execution of their domain, ensuring the video outcome aligns with the design and video ecosystem.
Extra duties: A member of the extended design leadership team, a member of the team leadership forums, and a member of cross-design projects.
Control the work of multiple/complex domains, manage to stay up to date on the details and provide professional value in the day-to-day.
Build coherent processes for cross team goals. Can bring and communicate complex messages to the different teams.
Recognizes points that requires interference and manages to get to the root cause and drive a resolution in their teams.
*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.
Accountable for maximizing impact in their teams. Identifies and leads the biggest opportunities and promotes them within the group while keeping everyone engaged.
TLDR: A manager of managers/leads multiple teams with extremely complex domains and accountability. Fully accountable for the entire groupâs activities.
Leads the group focus, execution speed, execution quality and cultural ‘can do’ approach. Addresses progress from all aspects – Product, Culture, HR, technical, etc.
Extra duties: member of the design leadership team and the builders/ marketing/ops group leadership forum.
Transforming company vision into group-level Q goals, and working with group leadership to transform those into a coherent inspiring plan.
Accountable for the groupâs direction, executions, ecosystem consistency ,and impact.
Take monday values into practice in the groupâs day-to-day. Transparent and inclusive in the way they operate, create a strong sense of âWeâ rather than âIâ.
*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.
Build the high-level strategy which brings all group members towards shared goals with the highest impact.
TLDR: Full accountability on a wide strategic pillar that contains multiple groups with a variety of KPI’S. Lead the group strategy and business KPI’s using video, storytelling and design as its tools. Guide and mentor the groups leadership teams (Design, Marketing) to success.
Extra duties: Mentor group leaders from different areas, lead and generate changes within the design and video guild, take part in the builders/marketing/ops/programs leadership forums and programs.
Can build and commit to a high level roadmap as well as for it’s execution. Can easily manage and communicate with higher management as well with the group employees.
Sets a high & ambitious standard of execution and creates the foundations to achieve it.
Promote a culture in which everyone has the passion to create high quality deliverables that make real impact.Â
*** Managerial roles have the ‘Leadership & Ownership’ vector in any aspect of their work, therefore they will not be written as a separate vector here.
Bring clear focus and winning goals – Help the groups leadership to translate the company business goals into vision and a solid roadmap.