Brand Awareness PDP

This page contains the different roles within the Brand Awareness path. Choose the relevant role you want to learn about.

You can also enter the “Professional Path” to access the relevant skills and resources (coming soon).

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Marketing Operations
Communications Team
SEO
Brand Awareness
Marketing Automation
Localization
User Acquisition
Product Marketing
Content

Choose the roles

Awareness Marketing Manager (Entry level)
Experienced Awareness Marketing Manager
Senior Awareness Marketing Manager
IC Path
N/A
Management Path
N/A

Choose the competencies

All
Professional skills
Complexity and independence
Ownership and impact
Collaboration and communication
Culture and maturity

Awareness Marketing Manager (Entry level)

Professional Path
Professional skills

Self-learning to complete professional gaps. Investing time in technical learning of things, campaign management, reading marketing blogs.

Behaviors

  • Operational orientation
  • Analytical skills
  • Negotiation skills
  • Marketing experience 
  • Self-learner
Complexity and independence

Runs campaigns with guidance. Works independently with a small scope and well-defined projects.

Behaviors

  • Fully onboarded after 2 months
  • Analyzes analytic reports 
  • Raising flags on time
  • Negotiates with vendors after 4 months, but with some supervision
Ownership and impact

Participates in medium- and large-scale projects with involvement from a more senior team member.

Behaviors

  • Ability to meet or exceed KPI’s
  • Not repeating mistakes
  • Takes initiatives to improve the channel (like new opportunities, market research)
Collaboration and communication

Positive communicator, raises flags when needed.

Behaviors

  • Participates in cross-channel projects and campaigns. Leads at least 2 projects/campaigns.
  • Communicates their progress to the team
  • Works with the creative/design team on projects
Culture and maturity

Works in line with monday’s core values, including transparency, autonomy, and positivity.

Behaviors

  • Helps and learns from other team members
  • Proactively initiates learning sessions & opportunities (like competitors analysis, study case)
  • Influences decision-making through data

Experienced Awareness Marketing Manager

Professional Path
Professional skills

Strong and consistent performer, expertise in a specific marketing platform.

Behaviors

  • Strong negotiation skills
  • Strong analytical skills 
  • Excellent communication skills in English, both verbal and written
  • Fast learner  
  • Impact oriented
Complexity and independence

Working on core campaigns and initiatives with moderated supervision.

Behaviors

  • Time management: knows how to prioritize tasks by impact
  • Takes ownership on your ability to execute
  • Understands the whole funnel and where campaigns are stuck
  • Ability to create and perform deep and advanced analysis
  • Conducts negotiation with minimal interference after 2 months
  • Independent after 4 months ( creates pipeline, initiatives etc.)

For new hires

  • Fully onboarded after 2 months
  • Independent after 4 months (with mild guidance)
  • Conducts negotiation with minimal interference after 4 months
Ownership and impact

Identifies scale opportunities within the channel: specific campaigns, audiences, markets, locations.

Behaviors

  • Learns from mistakes and understands what needs to be done in order not to repeat them. Retro on mistakes
  • Knows where to get help when needed
  • Focuses on what’s important; doesn’t get distracted by things that will not push us forward
    (EX: advertising on times sq VS NYC subway, advertise on political podcast vs tech podcast)
  • Fast execution
  • Leads flows and campaigns (end to end)
Collaboration and communication

Engaging communication with all stakeholders, can collaborate with everyone.

Behaviors

  • Performs channel performance analysis, sharing insightful results with the team
  • Communicates their progress in a clear and methodical way
Culture and maturity

Problem solver, supports others, promotes mutual help.

Behaviors

  • Sets an example and guides new team members
  • Consistent
  • Self-motivated, initiates new assignments and challenges.
  • Be a problem solver, supports others, promotes mutual help
  • Raises flags on time, while providing a different possible solution

Senior Awareness Marketing Manager

Professional Path
Professional skills

Deep understanding of different audiences, marketing messaging and ability to understand the users behaviors. 

Behaviors

  • Decisive and a problem solver
  • Strong analytical skills
  • Excellent negotiation skills
Complexity and independence

Plug and play, master their domain and acts as a professional go-to person.

Behaviors

  • Strong understanding of competitors’ benefits, weaknesses and positioning and ability to use this info on marketing strategies

For new hires

  • Fully onboarded after 1 months
  • Independent after 2 months 
  • Conducts negotiation with minimal interference after 2 months
Ownership and impact

Actions have a halo effect on the team and other teams.

Behaviors

  • Leads a major market (U.S, Europe) or major channel (OOH, T.V, etc). KPI’s, goals and budgets
  • Self-learner, can take any project they receive, raises flags on time
  • Identifying new market opportunities
  • Guides and leads contracts negotiation
Collaboration and communication

Proactively trains, explains & shares knowledge with other team members.

Behaviors

  • Gives feedback to different stakeholders regarding problems
  • Participates in decision-making
Culture and maturity

Is a solution person, gives a feeling that they can solve anything, makes things feel “easy”, calming presence in complex situations.

Behaviors

  • Requires minimal professional supervision
  • Doesn’t give up on solving difficult problems: performance drop, scale issues
  • Sets a high standard for the rest of the team

N/A

Professional Path

This role is not yet available.

Professional skills
Complexity and independence
Ownership and impact
Collaboration and communication
Culture and maturity

N/A

Professional Path

This role is not yet available.

Professional skills
Complexity and independence
Ownership and impact
Collaboration and communication
Culture and maturity