Communications Team PDP

This page contains the different roles within the Communications Team path. Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon). 🔙

Marketing Operations
Communications Team
SEO
Brand Awareness
Marketing Automation
Localization
User Acquisition
Product Marketing
Content

Choose the roles

Specialist
Manager
Senior Manager
Lead
IC Path
N/A
Management Path
Senior Lead

Choose the competencies

All
Problem solving
Communication and collaboration
Team
Leadership and professional development

Specialist

Professional Path

With guidance from the direct manager.

Problem solving

Advancing towards goals constantly thinking about ways the team/company could improve, applying an ‘ownership’ mentality consistently in their work. Execution, planning & practicality skills.

Advancing towards goals

  • Asks the right questions, structures solution-oriented outcomes to problems
  • Knows when to ask for help but suggests potential practical solutions
  • Brings creative ideas to solve problems and practical ways to implement them
  • Implements company values in day-to-day efforts
  • Knows how to access the relevant data to make “data reliant decisions”

Execution, planning & practicality

  • Operates under ‘done is better than perfect (80/20)
  • Effective prioritization (know what’s important)
  • Knows when (and when not) to escalate a problem, has excellent judgment
  • Hustle, willing to “get hands dirty with unglamorous work” to achieve project objectives

Building the company

  • Constantly thinking about ways the team/company could improve, applying an ‘ownership’ mentality consistently in their work
  • Exudes positivity
  • Identifies ways specifically the communications team can add impact, thinking critically about the impact of their own time spent, as well as the team’s time
  • Participates in team or company internal activities to build teams and/or morale
  • Demonstrates strong knowledge of key functions of the company, and has a strong understanding of interdisciplinary challenges
Communication and collaboration

Excellent written & communication skills. Is credible with internal stakeholders, trusted to own assigned work end-to-end.

Written communication

  • Writing is logical and with few errors
  • Written communications are fact-based and within the tone of the company culture
  • Writing is always “human”
  • Is able to adapt internal writing to suit stakeholder

Verbal communication

  • Effectively communicates in team meetings of every kind
  • Provides effective and brief project overviews & updates
  • Understands when to ask for clarification or help from more senior team members, and does so in a timely manner

Presence, stakeholder management, and influence

  • Is credible with internal stakeholders, trusted to own assigned work end-to-end
  • Demonstrates a desirable level of self-confidence
  • Has personal brand of being reliable, professional, mature, and positive
Team

Team management and cross-team collaboration skills. Develops relationships with different functions throughout the company.

Team management

  • Acts as a cooperative team member
  • Contributes to a positive team environment
  • Takes direction well, shares knowledge, offers to help
  • Ensures full understanding of assignment and task, clarifying scope and approach to ensure they are leveraging their own time most efficiently

Cross-team collaboration

  • Develops relationships with different functions throughout the company
  • Is able to collaborate effectively with stakeholders of different levels of seniority
  • Communicates effectively to ensure everyone is in the loop while driving the project forward
Leadership and professional development

Constantly developing self skills, team, and company, and proactively seeks feedback and maintains development plan.

Developing self, team, and company

  • Seeks opportunities to advance their own professional development
  • Proactively seeks feedback and maintains development plan
  • Collaborates with other teams to share advice and suggestions
  • Provides reliable and meaningful feedback
  • Manifests company culture and values on a daily basis
  • Pursues and assembles meaningful feedback based on data, goals, and results

Developing skills

  • Committed to constantly improving technical skills (e.g. press release writing, media pitching, social media engagement, event management, etc.)
  • Brings suggestions on relevant new skills and ways to be exposed to additional ones

Manager

Professional Path

With some guidance from the direct manager.

Problem solving

Execution, planning & practicality skills. Advancing towards goals, identifies opportunities and gaps across the company, and proposing suitable solutions to address them.

Advancing towards goals

  • Asks the right questions, structures solutions to increasingly complex, open-ended problems
  • Guides brainstorming sessions to further teams’ thinking
  • Brings ideas that are outside of the traditional path
  • Successfully frames ideas and understands how it impacts campaign goals, team goals, and company goals
  • Effectively structures plan to execute the goal at hand
  • Implements company values in day-to-day efforts
  • Knows how to access and interpret the data for “data-driven decision making”
  • Always assumes full ownership over personal KPIs, in accordance with team goals

Execution, planning & practicality

  • Anticipates issues/challenges and proactively develops solutions with the manager(s) and senior stakeholders
  • Approaches everything with “solution orientation”
  • Can develop and maintain effective end-to-end project plans
  • Knows when and how to escalate a problem
  • Hustle, willing to “get hands dirty” with “unglamorous work” to achieve project objectives

Building the company

  • Identifies opportunities and gaps across the company, and proposes suitable solutions to address them
  • Actively works to build cross-functional collaboration and partnership across the company
  • Exudes positivity
  • Takes leadership roles in company internal activities and initiatives
Communication and collaboration

Excellent written & communication skills. Influences the opinions of mid-level and senior stakeholders.

Written communication

  • Writing is adapted to the right audience, in the right tone, and with very few errors
  • Varies language and style based on objective and audience
  • Develops “publishable” copy or presentations with limited guidance

Verbal communication

  • Effectively facilitates internal meetings / large-scale working sessions
  • Influences the opinions of mid-level and senior stakeholders
  • Modulates style to fit a certain audience

Presence, stakeholder management, and influence

  • Is viewed by the executive and functional leaders as a trusted resource
Team

Team management and cross-team collaboration skills. Effectively works with other members to increase impact and efficiency.

Team management

  • Can direct the work of a team, demonstrating awareness and empathy for their strengths, weaknesses and preferences
  • Creates a positive team environment
  • Initiates and effectively leads update meetings/checkpoints with the executive team
  • Effectively manages upwards, including proper escalation of risks and issues

Cross-team collaboration

  • Effectively works with other members to increase impact and efficiency
  • Successfully manages cross-functional teams in complex projects
  • Creates a structure to keep everyone is in the loop while driving the project forward
Leadership and professional development

Constantly developing self skills, team, and company. Actively works to help recruit and retain talent for the team, while strategizing on where talent can most add impact.

Developing self, team, and company

  • Shows persistence in achieving objectives: no matter what they are
  • The high degree of self-awareness and drive to improve
  • Acts as role model/mentor to more junior members
  • Provides consistent and meaningful upward feedback
  • Contributes to company culture and values on a daily basis
  • Providing meaningful insights based on constant evaluation of work and success

Developing skills

  • Committed to constantly improving technical skills
  • Creates strategy around how to develop new relevant skills and executes it for self and others

Senior Manager

Professional Path

With limited guidance from the direct manager.

Problem solving

Advancing towards goals, Effectively structures plan to execute the goal at hand. Takes leadership roles in company internal activities and initiatives

Advancing towards goals

  • Constantly adds value to relevant business partners
  • Asks the right questions, structures solutions to increasingly complex, open-ended problems
  • Guides brainstorming sessions to further teams’ thinking
  • Brings ideas that are outside of the traditional path
  • Successfully frames ideas and understands how it impacts campaign goals, team goals, and company goals
  • Effectively structures plan to execute the goal at hand
  • Implements company values in day-to-day efforts
  • Knows how to access and interpret the data for “data-driven decision making

Execution, planning & practicality

  • Anticipates issues/challenges and proactively develops solutions with the manager(s) and senior stakeholders
  • Approaches everything with “solution orientation”
  • Can develop and maintain effective end-to-end project plans
  • Knows when and how to escalate a problem
  • Hustle, willing to “get hands dirty” with “unglamorous work” to achieve project objectives

Building the company

  • Identifies opportunities and gaps across the company, and proposes suitable solutions to address them
  • Actively works to build cross-functional collaboration and partnership across the company
  • Exudes positivity
  • Takes leadership roles in company internal activities and initiatives
Communication and collaboration
Excellent written & communication skills. Effective thought partner across the company, influencing key leadership events and impacts agendas.

Written communication

  • Writing is adapted to the right audience, in the right tone, and with very few errors
  • Varies language and style based on objective and audience
  • Develops “publishable” copy or presentations with limited guidance

Verbal communication

  • Effectively facilitates internal meetings / large-scale working sessions
  • Influences the opinions of mid-level and senior stakeholders
  • Modulates style to fit a certain audience

Presence, stakeholder management, and influence

  • Is viewed by executive and functional leaders as a trusted resource
Team

Team management and excellent cross-team collaboration skills, successfully manages cross-functional teams in complex projects

Team management

  • Can direct the work of a team, demonstrating awareness and empathy for their strengths, weaknesses, and preferences
  • Creates a positive team environment
  • Initiates and effectively leads update meetings/checkpoints with the executive team
  • Effectively manages upwards, including proper escalation of risks and issues

Cross-team collaboration

  • Effectively works with other members to increase impact and efficiency
  • Is viewed as a trusted resource by people outside of direct project teams
  • Successfully manages cross-functional teams in complex projects
  • Creates a structure to keep everyone in the loop, while driving the project forward
Leadership and professional development

Constantly developing self skills, team, and company. Contributes to company culture and values on a daily basis, implementing meaningful insights based on constant evaluation of work and success.

Developing self, team, and company

  • Shows persistence in achieving objectives: no matter what they are
  • The high degree of self-awareness and drive to improve
  • Acts as role model/mentor to more junior members
  • Provides consistent and meaningful upward feedback
  • Actively works to help recruit and retain talent for the team, while strategizing on where talent can most add impact
  • Contributes to company culture and values on a daily basis
  • Implementing meaningful insights based on constant evaluation of work and success

Developing skills

  • Committed to constantly improving technical skills
  • Creates strategy around how to develop new relevant skills and executes it for self and others

Lead

Professional Path

Can operate independently, with high-level guidance from the executive team.

Problem solving

Focused on impact delivery, assumes full ownership over personal KPIs, in accordance with team goals, and plays an active role in team/company life.

Advancing towards goals

  • Effectively leads the team (and more junior members) in an interdisciplinary approach to achieve goals and impact at every opportunity
  • Creates a team environment that fosters and encourages outside-of-the-box, creative thinking
  • Demonstrates excellent “reflectiveness” equally upon missing or meeting of a goal
  • Implements company values in day-to-day efforts
  • Knows how to access, interpret, and create (if needed) the data for “data-driven decision making”
  • Always assumes full ownership over personal KPIs, in accordance with team goals

Execution, planning & practicality

  • Focused on impact delivery
  • Executes large/complex projects, sometimes with competing priorities
  • Maintains big-picture view
  • Maintains ’80/20′ approach, ensuring campaigns and projects are not stuck because they do not have 100% certainty
  • Serves as a reliable resource to effectively respond to escalated problems
  • Hustle, willing to “get hands dirty unglamorous work” to achieve project objectives alongside the team (“roll up sleeve” mentality)

Building the company

  • Demonstrates strong knowledge of all functions, teams, and capabilities across the organization
  • Routinely identifies and raises gaps in the company, using a problem-solving mindset to drive the work of the team and the focus of the executive leadership
  • Acts externally on behalf of the company, ensuring key functions and teams are applying the right level of effort to achieve company-wide strategic goals
  • Displays superior knowledge of the company’s overall strategy, and is seen as a go-to reference for specific fields within the organization
  • Demonstrates strong leadership in creating and growing company initiatives
  • Acts as a strong mentor and role model for junior team members
  • Plays an active role in team/company office life
Communication and collaboration

Excellent written & communication skills. Effective thought partner across the company, influencing key leadership events and impacts agendas.

Written communication

  • Effectively adapts tone/style and type of written material and tailors messages depending on goal, context, and situation
  • Writing is reliable to be without error

Verbal communication

  • Effective in all types of discussions with executive stakeholders at all levels
  • Influences opinion/thinking of senior stakeholders by being reasonably assertive and open-minded in decision discussions

Presence, stakeholder management, and influence

  • Effective thought partner across the company – to the executive team and functional leadership
  • Gains respect and ability to influence the executive team and senior stakeholders
  • Influences key leadership events and impacts agendas and priorities
Team

Team management and excellent cross-team collaboration skills., demonstrating trusted and available resources by people cross-company.

Team management

  • Excels in leading project team toward the goal and managing communications team overall bandwidth for maximum impact
  • Directs work of the team with a positive demeanor
  • Shares and clarifies expectations
  • Demonstrates flexibility and creativity in team interactions
  • Addresses tough issues directly and sensitively

Cross-team collaboration

  • Is viewed as a trusted and available resource by people outside of their immediate teams for help (e.g., problem-solving, guidance/advice/coaching, etc.)
  • Proactively exudes and manages the communications team brand outside of the team
  • Effectively prioritizes between short-term and long-term goals
Leadership and professional development

Actively works to help build the company, corporate, and senior executive team capability, contributing to company culture and values on a daily basis.

Developing self, team, and company

  • A clear understanding of one’s strengths and weaknesses; seeks counsel from a variety of sources
  • Contributes significantly to the development of the team through formal feedback and informal guidance
  • Is viewed as a role model of the team’s core values and seeks to instill them into junior members
  • Focused on long-term goals for the team
  • Actively works to help build the company, corporate, and senior executive team capability
  • Plays the role of thought partner in relevant areas
  • Builds and adds to company culture and values on a daily basis

Developing skills

  • Committed to constantly improving technical skills
  • Successfully determines which skills are needed to execute goals in unknown areas
  • Possesses the ability to influence the skills development of your team and others within your group

N/A

Professional Path

This role is not yet available.

Problem solving
Communication and collaboration
Team
Leadership and professional development

Senior Lead

Professional Path

Can operate independently, with limited high-level guidance from the executive team.

Problem solving

Focused on impact delivery, assumes full ownership over personal KPIs, in accordance with team goals, and plays an active role in team/company life.

Advancing towards goals

  • Effectively leads the team (and more junior members) in an interdisciplinary approach to achieve goals and impact at every opportunity
  • Creates a team environment that fosters and encourages outside-of-the-box, creative thinking
  • Demonstrates excellent “reflectiveness” equally upon missing or meeting of a goal
  • Implements company values in day-to-day efforts
  • Knows how to access, interpret, and create (if needed) the data for “data-driven decision making”
  • Always assumes full ownership over personal KPIs, in accordance with team goals

Execution, planning & practicality

  • Focused on impact delivery
  • Executes large/complex projects, sometimes with competing priorities
  • Maintains big-picture view
  • Maintains ’80/20′ approach, ensuring campaigns and projects are not stuck because they do not have 100% certainty
  • Serves as a reliable resource to effectively respond to escalated problems
  • Hustle, willing to “get hands dirty unglamorous work” to achieve project objectives alongside the team (“roll up sleeve” mentality)

Building the company

  • Demonstrates strong knowledge of all functions, teams, and capabilities across the organization
  • Routinely identifies and raises gaps in the company, using a problem-solving mindset to drive the work of the team and the focus of the executive leadership
  • Acts externally on behalf of the company, ensuring key functions and teams are applying the right level of effort to achieve company-wide strategic goals
  • Displays superior knowledge of the company’s overall strategy, and is seen as a go-to reference for specific fields within the organization
  • Demonstrates strong leadership in creating and growing company initiatives
  • Acts as a strong mentor and role model for junior team members
  • Plays an active role in team/company office life
Communication and collaboration

Excellent written & communication skills. Effective thought partner across the company, influencing key leadership events and impacts agendas.

Written communication

  • Effectively adapts tone/style and type of written material and tailors messages depending on goal, context, and situation
  • Writing is reliable to be without error

Verbal communication

  • Effective in all types of discussions with executive stakeholders at all levels
  • Influences opinion/thinking of senior stakeholders by being reasonably assertive and open-minded in decision discussions

Presence, stakeholder management, and influence

  • Effective thought partner across the company – to the executive team and functional leadership
  • Gains respect and ability to influence the executive team and senior stakeholders
  • Influences key leadership events and impacts agendas and priorities
Team

Team management and excellent cross-team collaboration skills., demonstrating trusted and available resources by people cross-company.

Team management

  • Excels in leading project team toward the goal and managing communications team overall bandwidth for maximum impact
  • Directs work of the team with a positive demeanor
  • Shares and clarifies expectations
  • Demonstrates flexibility and creativity in team interactions
  • Addresses tough issues directly and sensitively

Cross-team collaboration

  • Is viewed as a trusted and available resource by people outside of their immediate teams for help (e.g., problem-solving, guidance/advice/coaching, etc.)
  • Proactively exudes and manages the communications team brand outside of the team
  • Effectively prioritizes between short-term and long-term goals
Leadership and professional development

Actively works to help build the company, corporate, and senior executive team capability, contributing to company culture and values on a daily basis.

Developing self, team, and company

  • A clear understanding of one’s strengths and weaknesses; seeks counsel from a variety of sources
  • Contributes significantly to the development of the team through formal feedback and informal guidance
  • Is viewed as a role model of the team’s core values and seeks to instill them into junior members
  • Focused on long-term goals for the team
  • Actively works to help build the company, corporate, and senior executive team capability
  • Plays the role of thought partner in relevant areas
  • Builds and adds to company culture and values on a daily basis

Developing skills

  • Committed to constantly improving technical skills
  • Successfully determines which skills are needed to execute goals in unknown areas
  • Possesses the ability to influence the skills development of your team and others within your group