Content PDP

This page contains the different roles within the Copywriting path. Choose the relevant role you want to learn about.

You can also enter the “Professional Path” to access the relevant skills and resources (coming soon!).

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Copywriting
Content Marketing

Choose the roles

Copywriter (Entry Level)
Experienced Copywriter
Senior Copywriter
IC Path
Copywriting Professional Leader
Management Path
Copywriting Team Leader

Choose the competencies

All
Professional skills
Independence and complexity
Ownership and impact
Collaboration and communication
Culture and maturity
Leadership

Copywriter (Entry Level)

Professional Path
Professional skills

Turns around small writing tasks quickly and flawlessly. 

Behaviors

  • Marketing writing skills
  • Basic research skills
  • Basic knowledge of marketing funnel and funnel optimization
  • Receives and implements feedback
  • Doesn’t have marketing experience
Independence and complexity

Works independently small scope and well-defined projects

Behaviors

  • Works on tasks that optimize learning and development.
  • Writes copy with heavy guidance 
  • Copy requires several rounds of heavy edits (at least 1 structural, 1 line, and often more)
  • Inspired to solve challenges independently
  • Manages his or her time independently 
  • Asks and is willing to learn
  • Doesn’t repeat mistakes 
  • Fully onboarded after 3- months, with reduced edits on work
Ownership and impact

Participates in medium- and large-scale projects with involvement from a more senior team member 

Behaviors

  • Strong personal impact
  • Owns small projects 
Collaboration and communication

Positive communicator, Raises flags when needed

Behaviors

  • Able to communicate when he or she is stuck and raise flags in a timely manner
  • Adapts to monday culture
  • Has a great reputation for positive collaboration. 
  • Communicates his or her progress
Culture and maturity

Works in line with monday’s core values, including transparency, autonomy, and positivity.

Behaviors

  • Energetic, positive attitude
  • Approachable
  • Learns from other team members
  • Asks for help when needed
  • Curious and always looks for ways to understand copy goals

Experienced Copywriter

Professional Path
Professional skills

Strong and consistent writer for all types of copy.

Behaviors

  • Strong understanding of copy research methods (e.g. AB testing, surveys, user interviews, and research tools, such as usability testing/user-testing, hotjar)
  • Fast execution and flawless craftsmanship
  • Day-to-day work typically requires light edits (1-2 rounds) consistently until expertise in focus achieved; new projects require 2-3 rounds of edits 
  • Analytical thinking with a focus on content impact and how to provide value
Independence and complexity

Leads core projects in their focus area or plays a significant role in the team projects.

Behaviors

  • Independently tests and understands how to analyze copy 
  • Has multiple areas of responsibilities outside area of expertise
  • Becoming an expert and constantly improving in their focus area.
  • Fully understands and implements monday language, positioning, and values 
  • New hires: fully onboarded within 2 months in the area of expertise; at least some medium or large projects do not require heavy editing (more than 1 round) after 3 months
Ownership and impact

Strong team impact and helps the team win together.

Behaviors

  • Works and succeeds against team KPIs and provides tangible results (e.g. 5% increase or decrease in signups) 
  • Strives to make business and wider group impact
  • Can own small and medium-size projects from start to finish, while knowing when and how to raise flags
  • Takes part in core, large-scale, complex projects
  • Improves the overall ability of the team to write and research different types of copy through the creation of templates, processes, and systems
Collaboration and communication

Collaborates with stakeholders independently; leads meetings on projects he or she owns.

Behaviors

  • Identifies problematic tasks, raises flags in advance, and gets the help they need to do their work
  • Able to push back and challenge ideas and concepts in a positive way to maximize the impact of content projects
  • Engaging communication with all stakeholders and can collaborate with everyone
  • Assists junior team members in onboarding processes
  • Guides new team members through peer editing and training
Culture and maturity

Strong and positive representative of the content team in any situation.

Behaviors

  • Learns from mistakes, understands what needs to be done so as not to repeat them
  • Comes ready to meetings to ask questions that are critical to projects’ success 
  • Able to function in uncertainty (e.g. unclear/partial assignments, KPIs being developed, etc.)
  • Flexible – can let go of an idea or project and gets help if needed
  • Can adjust for new strategies or KPIs fast 

Senior Copywriter

Professional Path
Professional skills

Acknowledged company expert for a specific type of copywriting (conversion, product marketing, etc).

Behaviors

  • Becoming an expert  in research and testing copy 
  • Writes all kinds of copy flawlessly
  • Focused on the results of campaigns and how to optimize them
  • Ability to bring new research methods to the table and execute them to test copy
  • Excellent data analysis skills
Independence and complexity

“Figures it out” and solves even the most complex problems independently.

Behaviors

  • Is a “solution” person
  • Can own complex, large projects from start-to-finish
  • All work requires only light editing or no editing
  • Work he or she edits requires an additional review
  • New hires: fully onboarded within 2 months; at least some medium or large projects do not require any editing by that time
Ownership and impact

Actions have a halo effect on the team and other teams.

Behaviors

  • Begins to prove and show business impact
  • Plug and play, master of their domain, and a professional go-to for all kinds of projects
  • Owns large scale projects with minimal intervention/assistance necessary
Collaboration and communication

Gives a feeling that he or she can solve anything, makes things feel “easy” even when clarifying goals.

Behaviors

  • People want to work with them, want their advice, and want to use their work as examples
  • Is a calming presence in complex situations
  • Challenges ideas when necessary and focuses on value 
  • Mentors other team members and may onboard them to the team
  • Strong executive presence
Culture and maturity

Characterized as a solid rock, an independent engine, regardless of the day.

Behaviors

  • Sets an example
  • Serves as a leader in specific focus area on the team
  • Thrives in uncertainty (e.g. unclear/partial assignments, KPIs being developed, etc)
  • Doesn’t give up on solving difficult problems

Copywriting Professional Leader

Professional Path
Professional skills

Able to set a copy strategy, build and implement processes and structures within their focus area or team.

Behaviors

  • Determines best practices for meeting KPIs and goals
  • Writes all kinds of copy with extreme accuracy, quality, and speed 
  • Expert in all types of copy research methods
  • Able to guide other copywriters in their research and copy projects — may stand in for team lead in this area
  • Managed mainly on a personal level
Independence and complexity

Executes the most complex projects flawlessly.

Behaviors

  • Able to make something out of nothing
  • All work requires no editing 
  • Work that he or she edits requires no editing or minimal edits
Ownership and impact

Leads core and large-scale projects from start to finish, with no need for intervention by a senior member.

Behaviors

  • Takes part in strategic roadmap planning
  • Able to make short-term decisions based on company business strategy
  • Owns any and all projects from A-Z, with excellent execution 
  • New hires: fully onboarded within 2 months; all projects do not require only light editing (if at all) by that time
Collaboration and communication

Able to advise and lead collaborative efforts and projects, including cross-company initiatives.

Behaviors

  • Trusted advisor throughout the company both within and outside area of focus
  • Leads core meetings, sets the agenda, and executes on next steps completely independently
  • Superb presentation skills
Culture and maturity

Leader on the team.

Behaviors

  • Mentors junior team members and upskills entire team
  • Works in complete alignment with Team Lead
  • Receives constructive feedback and development guidance from Team Lead

Copywriting Team Leader

Professional Path
Professional skills

Responsible and accountable for quality, strategy, and execution on their team.

Behaviors

  • Knows or can learn everything within the domain independently
  • Brings ideas to life
  • Protector of quality, language, and values within the team
  • Brings solutions that fits monday’s value and product
  • Interviews, hires, and trains new team members
Independence and complexity

Provides solutions and guidance on all aspects of the team’s work.

Behaviors

  • Drives the delivery of high-quality results within the team
  • Sets the standard for every content deliverable and project
  • Go-to person for this domain  
  • Owns and is accountable for all facets of the team’s work
Ownership and impact

Drives the evolution of our copywriting to better impact the business.

Behaviors

  • Supports team members
  • Guides team member’s professional growth and focuses on the most impactful work
  • The wider impact on other domains on a day-to-day basis and drives cross-domain efforts
Collaboration and communication

Able to advise and lead collaborative efforts and projects, including cross-company initiatives.

Behaviors

  • Trusted advisor throughout the company both within and outside area of focus
  • Leads core meetings, sets the agenda, and executes on next steps completely independently
  • Superb presentation skills
Culture and maturity

Leader on the team.

Behaviors

  • Mentors junior team members and upskills entire team
  • Works in complete alignment with Team Lead 
  • Receives constructive feedback and development guidance from Team Lead
Leadership

Shapes processes that affect their team.

Behaviors

  • Supports team members
  • Solves problems with their team
  • Manages their team with energy and a beat
  • Creates an atmosphere of learning and impact
  • Becomes the “go-to” person on their team