Creative Manager PDP

This page contains the different roles within the Creative Manager path. Choose the relevant role you want to learn about.

You can also enter the “Professional Path” to access the relevant skills and resources (coming soon!).

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Marketing Operations
Communications Team
SEO
Brand Awareness
Marketing Automation
Localization
Creative Manager
User Acquisition
Product Marketing
Content

Choose the roles

Experienced Creative Manager
Senior Creative Manager
IC Path
Creative Professional Leader
Management Path
CReative Team Lead

Choose the competencies

All
Professional skills
Complexity and independence
Ownership and impact
Collaboration and communication
Culture and maturity
Leadership

Experienced Creative Manager

Professional Path

This is our entry-level as we recruit only people with experience.

Skills: Creative writing, Research, Project management, Soft skills.

 

Professional skills

Knows how to lead a creative process from brief to assets.

Behaviors

  • Excellent creative writing skills for the relevant media of their team

  • Able to conduct research about competitors, audiences, messaging, internally and externally, using digital tools or focus groups.

  • Some  understanding of pre production and taking involvement in several areas with the help of manager / producercasting, scenery, music, narrators, etc

  • Owns the process including defining timelines, scheduling meetings, updating stakeholders and working closely with production and media buyers with moderate help and direction from manager manager

Complexity and independence

Take full responsibility on their project with the help of their manager.

Behaviors

  •  Independently prioritise tasks

  • Take on complex projects that may have medium-term impact

  • Understands the whole internal process and when to flag red flags

  • Works closely as needed with their manager but in charge of initiating the communication

  • Picking briefs from the floor: Knows how to translate marketing conversations into action items and briefs

Ownership and impact

Understand the business goals behind the brief and use their skills to find the best answer.

Behaviors

  • Learns from mistakes and understands what needs to be done in order to avoid repeating them. Retro on mistakes

  • Knows where to get help when needed

  • Focuses on what’s important; doesn’t get distracted by things that will not push us forward or focus on creativity rather than impact

  • Fast execution

  • In charge of the mission and the brief but also of every asset that is born out of it

Collaboration and communication

Engaging communication with all stakeholders can collaborate with everyone.

Behaviors

  • Identifies problematic tasks, raise flags in advance, and gets the help they need to do their work

  • Able to push back and challenge ideas and concepts in a positive way to maximize the impact of content projects

  • Engaging communication with all stakeholders and can collaborate with everyone

  • Communicates their progress in a clear and methodical way

  • Know how to give and take feedback in a positive way, and know how to implement feedback

Culture and maturity

Problem solver supports others, promotes mutual help.

Behaviors

  • Sets an example and guides new team members

  • Consistent

  • Self-motivated initiates new assignments and challenges

  • Be a problem solver, supports others, promote mutual help by volunteering and offering help to other creative team members and other teams when possible

  • Raises flags on time, while providing a different possible solution

Senior Creative Manager

Professional Path
Professional skills

Excellent creative writing skills for all types of media.

Behaviors

  • Able to conduct research about competitors, audiences, and messaging, internally and externally, using digital tools or focus groups + bring added value by adding new methods
  • Deep understanding of pre-production and full involvement in casting, scenery, music, narrators, etc
  • Owns the process including defining timelines, scheduling meetings, updating stakeholders, and working closely with production and media buyers with no manager help
Complexity and independence

Almost always initiate communication with the manager.

Behaviors

  • Self-learner, can take any project they receive, raises flags on time
  • Identifying new opportunities
Ownership and impact

Full understanding of prioritize business goals by a full understanding of the competitive market.

Behaviors

  • Owns large-scale projects with minimal intervention/assistance necessary
  • Owner of the process including initiating meetings, timeline, and working with other stakeholders
Collaboration and communication

Can lead long-term processes (quarterly plans for exm) with minimum help from their manager.

Behaviors

  • Gives feedback to different stakeholders

  • Participates in decision-making

  • Mentor and teach new hires or people outside the team

  • Become a focal point for people to advise with

Culture and maturity

Motivator for the rest of the team.

Behaviors

  • Requires minimal professional supervision
  • Doesn’t give up on solving difficult problems: performance drop, scale issues
  • Sets a high standard for the rest of the team

Creative Professional Leader

Professional Path

Main work is flawless while owning  and becoming a professional in a high-level initiative/territory.

Professional skills

Able to set a strategy, build and implement processes and structures within their focus area or team.

Behaviors

  • Expert in their domain, in more then just the creative, understanding the goals of their team and know how to react accordinly.
  • Take part in onboarding a new creative team member and supporting other team members
  • Expert in research and testing methods 
  • Managed mainly on a personal level
Complexity and independence

Executes the most complex projects flawlessly.

Behaviors

  • Able to make something out of nothing
  • Navigates complicated projects with internal stakeholders
  • Can take a project from start to end without evolving their manager
  • Initiate new projects to improve work
  • Improving processes while knowing them by heart
Ownership and impact

Owns core projects and processes from start to finish.

Behaviors

  • Takes part in strategic roadmap planning
  • Able to make short-term decisions based on company business strategy
  • Owns any and all projects from A-Z, with excellent execution 
  • May participate in hiring processes and headcount planning
  • New hires: fully onboarded within 2 months; all projects do not require only light editing (if at all) by that time
Collaboration and communication

Able to advise and lead collaborative efforts and projects, including cross-company initiatives.

Behaviors

  • Trusted advisor throughout the company both within and outside areas of focus
  • Leads core meetings, set the agenda, and executes on next steps completely independently
  • Stakeholders hold complete trust in their work and want to build projects and processes with them
  • Brings solutions; able to communicate effectively on sensitive topics 
  • Strong executive presence 
Culture and maturity

Leader on the team and across the company.

Behaviors

  • Can easily stand in for other leaders when needed, regardless of area of expertise
  • Mentors junior team members and upskills the entire team
  • Works in complete alignment with Team Lead 
  • Receives constructive feedback and development guidance from Team Lead

CReative Team Lead

Professional Path
Professional skills

Responsible and accountable for quality, strategy and execution on their team. 

Behaviors

  • Knows or can learn everything within domain independently
  • Creates and owns creative processes that ensure deliverables align with company or team strategy
  • Focuses team members on projects that create the biggest impact
  • Protector of quality, language, and values within the team
  • Expert in all aspects of creative production 
  • Expert in all aspects of creative research 
  • Exeprt in creative copywriting
  • Brings solutions that fits monday’s values and product
  • Interviews, hires, and trains new team members
Complexity and independence

Provides solutions and guidance on all aspects of the team’s work.

Behaviors

  • Aligned with company strategy to guide all aspects of the creative process
  • Drives the delivery of high quality results within the team
  • Sets the standard for every creative deliverable and project
  • Go-to person for this domain  
  • Owns and is accountable for all facets of team’s work
Ownership and impact

Creates strategic plans for their team.

Behaviors

  • Creates development plans for team members
  • Plans and advises on headcount, team structure, and hiring
  • Able to make short-term decisions based on company business strategy
  • Able to manage all aspects of team administration
Collaboration and communication
Culture and maturity
Leadership

Shapes processes that affect their team.

Behaviors

  • Supports team members
  • Solves problems with their team
  • Has tough conversations with team members when necessary
  • Manages performance improvement plans
  • Manages their team with energy and a beat
  • Creates an atmosphere of learning and impact
  • Becomes the “go-to” person on their team