Localization PDP

This page contains the different roles within the International Marketing Manager path. Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon). 🔙

Choose the roles

International Marketing Manager
Experienced International Marketing Manager
Senior International Marketing Manager
IC Path
International Marketing Professional Lead
Management Path
International Marketing Team Lead

Choose the competencies

All
Independence
Ownership
Business impact
Communication and collaboration
Execution skills
Leadership and ownership

International Marketing Manager

Professional Path

TBD – coming soon

Experienced International Marketing Manager

Professional Path
Independence

Growing ownership of the learning curve (with buddy guidance).

Behaviors

  • Learns how to search for information and resources, asks relevant questions
  • Understands team plans, goals, workflows and expected results
  • Is curious about industry and market trends and shows signs of motivation for self-improvement
  • Has a few (but growing) areas of responsibility as a POC for team projects
  • Constantly improves focus on market expertise and analytics knowledge
  • Fully understands and implements monday language, positioning and values
Ownership

As part of the International Marketing team, focuses on its own market and language (as well as 1 or 2 tier 2 languages).  

Behaviors

  • Owns the local market aspects of the International Marketing quarterly planning
  • Works under close guidance from Professional Lead as well as more experienced team members
  • Owns small and medium-size projects from start to finish, while knowing when and how to raise flags
  • Takes part in core, large-scale, complex projects such as marketing assets localization, local market research, content creation, etc
Business impact

Shows a learning curve of understanding: reports, data KPI, what makes the needle move, and identifies actions for improvement.

Behaviors

  • Knows company business units, tasks and mission
  • Identifies opportunities for expanding International marketing activities in own market
  • Is aware and commits to deadlines and working beat while assuring accuracy and deliverables
  • Provides needed service and attention to internal stakeholders (marketing-related)
Communication and collaboration

Receives and understands feedback well. Communicates and collaborates well within the team and with different stakeholders.

Behaviors

  • Articulates needs and challenges in an actionable manner
  • Gets the market needs, challenges, and aspects across in a clear and professional way
  • Identifies problematic tasks, raises flags in advance, and gets the help needed
Execution skills

Executes Acquition quarterly planned campaigns, following channel schedule and requirements.

Behaviors

  • Is aware of timelines and scope and what it takes in order to accomplish goals
  • Is aware of team priorities and is able to plan work and execute accordingly
  • Is able to maintain high-level quality assurance to focus language by setting review processes and making sure all material is flawless
  • Shows a learning curve of use of all team tools (Smartling, Figma, Generator, etc)
Leadership and ownership

Handles issues within the domain of ownership while providing needed services to stakeholders.

Behaviors

  • Attends all relevant team meetings
  • Is able to identify issues, communicate them and look for appropriate help

Senior International Marketing Manager

Professional Path
Independence

Manages self-progress and time/tasks.

Behaviors

  • Is able to identify new business opportunities, plan accordingly, prioritize
  • Has the ability to raise a flag when in need of added guidance
  • Can own complex, large projects from start-to-finish
Ownership

Focuses on own market and marketing activities.

Behaviors

  • Works independently and/or under gentle guidance from a professional lead and other team members.
  • Owns large-scale projects, communicates with stakeholders with minimal intervention/assistance necessary.
  • Owns and manages larger-scale marketing strategic campaigns, following focus market needs, research, planning and execution
Business impact

Is a master of their market and a professional trusted advisor for all related marketing activities.

Behaviors

  • Understands the impact of actions on those said reports, KPIs, etc.
  • Identifies and drives the actions needed in order to optimize results
  • Understands the scope of their work while knowing which other individuals or teams to contact in order to boost the impact of their work
  • Is able to push back and challenges ideas and concepts in a positive way to maximize the impact of projects
  • Identifies opportunities for expanding International marketing activities as a team and in its own market
Communication and collaboration

Maintains and optimizes existing relationships. People want to work with them, want their advice, and use their work as an example.

Behaviors

  • Is a calming and resourceful presence in complex situations
  • Challenges ideas and existing processes while focusing on value and the big picture
  • Onboards and mentors new team members
Execution skills

Gathers the relevant resources, sets goals, execution guidelines and timeframes. 

Behaviors

  • Monitors campaign’s execution, adjusting them as needed in order to reach KPIs
Leadership and ownership

Leads by example and has a positive professional impact on team members.

Behaviors

  • Maintains existing relationships and fosters new ones in light of new initiatives
  • Has the ability to sort out complex issues with a combination of experience and resources
  • Shares knowledge with the team (team meeting presentations, mentoring, onboarding, lessons learned, etc)

International Marketing Professional Lead

Professional Path
Independence

Obtain and allocate the right resources to pursue these opportunities by influencing and communicating the value of localization.

Ownership

Leads and manages all aspects of the localization efforts of internal and outsourced teams.

Business impact

Leverages insight and data to shift focus and initiate actions to effect positive business impact

Behaviors

  • Escalates issues and evaluates needed support
  • Takes part in strategic roadmap planning
  • Is able to make short-term decisions based on company business strategy
  • Owns any and all projects from A-Z, with excellent execution
Communication and collaboration

Is an International Marketing trusted advisor throughout the company both within and outside areas of focus.

Behaviors

  • Is able to advise and lead collaborative efforts and projects, including cross-company initiatives
  • Leads core meetings, sets the agenda, and executes on next steps completely independently
  • Superb presentation skills
Execution skills

Manages localization projects from beginning to end while taking full ownership.

Behaviors

  • Connect different business units in order to initiate impactful market projects
Leadership and ownership

Significantly improves the performance of the team and/or of a team member.

Behaviors

  • Is able to influence the priorities of other departments.
  • Sharing experience
  • Being a facilitator and enabler of team resources
  • Training and development

International Marketing Team Lead

Professional Path
Independence

Develops team high-level goals, plans, and workflows, managing time, budget, resources and quality control.

Behaviors

  • Continually expands knowledge and education in localization trends and news
  • Keeping up to date through active participation in training and knowledge-sharing activities
Ownership

Responsible and accountable for quality, strategy and execution on their team.

Behaviors

  • Knows or can learn everything within domain independently
  • Brings ideas to life
  • Protector of quality, language, and values within the team
  • Brings solutions that fit monday’s value and product
  • Interviews, hires, and trains new team members
Business impact

Responsible for team strategy, goals, growth and execution.

Behaviors

  • Presents regular reports on progress and forecast of project team’s work status to management while focusing on business impact
Communication and collaboration

Have the ability to grow talent, constantly challenge it, and set demanding yet reachable goals.

Behaviors

  • Master in giving feedback
  • Can lead team members throughout their career path
Execution skills

Ownership of budget, price quotes, and payment to vendors (easy translate).

Behaviors

  • Complete control and understanding of our tools and technical processes. (Smartling, GitHub)
Leadership and ownership

Leads project meetings, including project kick-off meetings, weekly and ad-hoc, issue solves and performs post-mortems.

Behaviors

  • Directing team’s deliveries to timelines and product quality, including responsiveness and professionalism towards internal stakeholders
  • Can set the team to success by removing obstacles