This page contains the different roles within the International Marketing Manager path. Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon). 🔙
TBD – coming soon
Growing ownership of the learning curve (with buddy guidance).
As part of the International Marketing team, focuses on its own market and language (as well as 1 or 2 tier 2 languages).
Shows a learning curve of understanding: reports, data KPI, what makes the needle move, and identifies actions for improvement.
Receives and understands feedback well. Communicates and collaborates well within the team and with different stakeholders.
Executes Acquition quarterly planned campaigns, following channel schedule and requirements.
Handles issues within the domain of ownership while providing needed services to stakeholders.
Manages self-progress and time/tasks.
Focuses on own market and marketing activities.
Is a master of their market and a professional trusted advisor for all related marketing activities.
Maintains and optimizes existing relationships. People want to work with them, want their advice, and use their work as an example.
Gathers the relevant resources, sets goals, execution guidelines and timeframes.
Leads by example and has a positive professional impact on team members.
Obtain and allocate the right resources to pursue these opportunities by influencing and communicating the value of localization.
Leads and manages all aspects of the localization efforts of internal and outsourced teams.
Leverages insight and data to shift focus and initiate actions to effect positive business impact
Is an International Marketing trusted advisor throughout the company both within and outside areas of focus.
Manages localization projects from beginning to end while taking full ownership.
Significantly improves the performance of the team and/or of a team member.
Develops team high-level goals, plans, and workflows, managing time, budget, resources and quality control.
Responsible and accountable for quality, strategy and execution on their team.
Responsible for team strategy, goals, growth and execution.
Have the ability to grow talent, constantly challenge it, and set demanding yet reachable goals.
Ownership of budget, price quotes, and payment to vendors (easy translate).
Leads project meetings, including project kick-off meetings, weekly and ad-hoc, issue solves and performs post-mortems.