Marketing Automation PDP

This page contains the different roles within the Marketing Automation path. Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon). đź”™

Marketing Operations
Communications Team
SEO
Brand Awareness
Marketing Automation
Localization
User Acquisition
Product Marketing
Content

Choose the roles

Marketing Automation Manager
Experienced Marketing Automation Manager
Senior Marketing Automation Manager
IC Path
N/A
Management Path
N/A

Choose the competencies

All
Professional skills
Complexity and independence
Ownership and impact
Collaboration and communication
Culture and maturity

Marketing Automation Manager

Professional Path
Professional skills

Self-learning to complete professional gaps (Investing time in technical learning of the platforms, reading blogs and ect.)

Behaviors

  • Encourages curiosity
  • Creatives, yet critical mindset (don’t take what exists for granted/as perfect)
  • Identifies problems we tend to overlook
  • Don’t have marketing automation experience
Complexity and independence

Works independently with a small scope and well-defined projects.

Behaviors

  • Fully onboarded after 2 months
  • Manages time schedule independently
  • Understands our KPIs and goals
  • Analyze campaigns results
  • Performs basic A/B tests (subject lines, different timing)
  • Raising flags on time, learning from mistakes without repeating them, and translating feedback into positive outcomes
Ownership and impact

Understands the team’s KPIs and goals, and shows progress towards the consistent target.

Behaviors

  • Ability to create focus and prioritize requests and tasks with a critical thinking mindset
  • Takes initiatives to improve the campaigns ( new test, new segment new platform capabilities)
Collaboration and communication

Positive communicator, raises flags when needed.

Behaviors

  • Participates in campaigns and flows tests or set up
  • Asks for help when needed
  • Engaging communication with all the relevant stakeholders (design, data, content)
Culture and maturity

Work in line with monday’s core values, including transparency, autonomy, and positivity.

Behaviors

  • Helps and learns from other team members
  • Proactively initiates learning sessions & opportunities (like flow analysis, platform learning area)
  • Self-motivated, energetic, positive attitude
  • Influences decision-making through data

Experienced Marketing Automation Manager

Professional Path
Professional skills

Understands the onboarding funnels, and identifies optimization opportunities.

Behaviors

  • Understanding of different user journeys, marketing messaging, and ability to improve flows to lead users across the funnel
  • Understand the user’s pain points, interests, and how to improve our value proposition using content and design
  • Data-driven – analyzes and optimizes the user journey, and user behavior to find opportunities and improve conversation rates
  • Marketing assets – experience with building emails using html, working with marketing automation platform defining segmentation and personalization of campaigns
Complexity and independence

Working on core campaigns and initiatives with moderated supervision.

Behaviors

  • Runs a/b tests of the campaign and flow independently
  • Time management: knows how to prioritize tasks by impact
  • Takes ownership of the ability to execute
  • Understands the whole funnel and where campaigns are stuck
  • Ability to create and perform deep and advanced analysis
  • Flexible – can work on different campaigns and flows and prioritize between them
  • Leading team member: can lead flow implementation in new channels
  • Independent after 4 months ( with mild guidance)
Ownership and impact

Takes part in core, large-scale, complex projects.

Behaviors

  • Learns from mistakes and understands what needs to be done in order not to repeat them
  • Knows where to get help when needed
  • Identifies scale opportunities within the flow or cross-channel campaigns
  • Focuses on what’s important; doesn’t get distracted by things that will not push us forward
  • Fast execution
  • Leads flows and campaigns (end to end)
Collaboration and communication

Engaging communication with all stakeholders, can collaborate with everyone.

Behaviors

  • Performs campaign analysis and shares insightful results with the team
  • Communicates their progress in a clear and methodical way
Culture and maturity

Sets an example and guides new team members.

Behaviors

  • Self-motivated initiates new assignments and challenges
  • Be a problem solver, support others, promote mutual help
  • Raises flags on time, while providing different possible solutions

Senior Marketing Automation Manager

Professional Path
Professional skills

Deep understanding of audience segmentation, marketing messaging and understanding how to optimize and alleviate bottlenecks in order to increase conversion rates.

Behaviors

  • Know all the platform abilities, features and innovations
  • Makes sure to externalize it to the whole team
  • Develops different messaging for monday products/funnels, in full alignment with monday.com overarching story, collaborating with other teams
  • Works with Growth, Monetization & Sales to improve CVR  
  • Strong understanding of competitors’ benefits, weakness and positioning and ability to use this info on marketing strategies
  • Knowledge in more than one marketing channel (SEO, Acquisition, Enterprise marketing,)
  • Can lead integrations and discussions with tech teams
  • Initiator and a leader within their own domain. Capable to make “tough” decisions with confidence based on data, and convince other stakeholders on strategy and planning until full delivery
Complexity and independence

Plug and play, masters their domain, and acts as a professional. Leads end-to-end marketing automation campaigns, from concept to messaging and design, throughout growth opportunities to bring significant impact.

Behaviors

  • Ability to perform and analyze A/B tests at a deep level
  • Solves problems independently and find creative solutions for needed resources
  • Leads the research and analysis of new flows and test automation
  • The ability to identify stuck points and offer the relevant change
  • Knows how to define goals and prioritize tasks by impact
  • Prioritizes initiatives and projects independently and in full transparency
  • Independent after 2 months
Ownership and impact

Ability to take down ideas into execution. (Contributes original ideas that are translated into actions).

Behaviors

  • Accountable for the vertical funnel/product conversion optimization – end-to-end (eg. Trial onboarding, product solutions)
  • Understand channel limitations and solve them, come up with revolutionized ideas for improving the channel
  • Identifying new features, solutions & opportunities and driving everyone across departments towards fulfilling it
  • Taking greater risks: try new things and approach and don’t be afraid to fail
  • Lead cross-marketing task force, brainstorms, and projects
Collaboration and communication

Proactively trains explain & shares knowledge with other team members.

Behaviors

  • Gives feedback to different stakeholders regarding problems
  •  Leads cross-department collaborations, brainstorms, and projects
  • Promotes collaboration within the team: Sets up brainstorming sessions, helps and works together with other team members on challenging campaigns, works in collaboration with others on integrations and other tech issues
  • Knows how to delegate and utilize other people’s assistance
  • Engaging communication with all stakeholders and can collaborate with everyone
Culture and maturity

Shows interest in other stakeholders in the company and looks at how we can better work together.

Behaviors

  • Is a solution person, gives a feeling that he/she can solve anything, makes things feel “easy”, his/her a calming presence in complex situations
  • Sets a high standard for the rest of the team
  • Ability to receive hones,t feedback and to be motivated by it
  • Doesn’t give up on solving difficult problems: performance drop, tech issues

N/A

Professional Path

This role is not yet available.

Professional skills
Complexity and independence
Ownership and impact
Collaboration and communication
Culture and maturity

N/A

Professional Path

This role is not yet available.

Professional skills
Complexity and independence
Ownership and impact
Collaboration and communication
Culture and maturity