Marketing Operations Team PDP

This page contains the different roles within the Analyst G&D path. Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon). 🔙

Marketing Operations
Analyst

Choose the roles

Associate Analyst
Analyst
Experienced Analyst
Senior Analyst
IC Path
Tech Lead (n/a)
Principal Analyst (n/a)
Management Path
Analysts Manager (n/a)
Director of Analytics (n/a)

Choose the competencies

All
Business Impact
Complexity and independence
Professional skills and craftsmanship
Collaboration and communication
Culture and maturity

Associate Analyst

Professional Path

Year in this role: up to 1 year.

Business Impact

Able to make a small, but consistent impact on the specific tasks level inside of the team/domain. Follows up on tasks and is able to understand their impact. On each Q, able to solve tasks or participate in a big project of the team that has a major effect on the vector goals.

Behaviors and examples

  • Influences decision-making in the domain through data – investigates, analyzes, draws conclusions and makes recommendations
  • Flexible – can let go of an idea while also being able to challenge opposing ideas and opinions
Complexity and independence

Delivers small complexity and well-defined tasks. Works on tasks that optimize learning and development.

Behaviors

  • Executes their day-to-day tasks well, handling their complexity
Professional skills and craftsmanship

Adds well-defined enhancements to existing flows based on data analyses, and follows the craftsmanship of the planned design thoroughly with correct technical implementation.

Behaviors

  • Learns from mistakes and doesn’t repeat them
  • Eager to learn and improve their skills and craftsmanship
  • Proactively seeks to learn and looks for answers with relevant stakeholders (also outside the team

Examples

  • Has practical, technical and professional skills in querying raw data and using visualization tools (like Looker, Redash)
  • Asks different people for help and approches people to learn
Collaboration and communication

Communicates day-to-day messages in a clear way, within their close circle, and gives good communication when engaged by others.

Behaviors and examples

  • Clear and consistent communication, keeping your team members and stakeholders updated on what matters
  • Carefully incorporates feedback from team members and stakeholders
  • Communicates well in the dailies on their tasks, manages to communicate their progress and setback in a concise and fluent way
  • Communicates the problems they face effectively and in a positive manner
  • Learns the technical language and able to talk fluently on the tasks they work on
  • Accepts and implements feedback openly and quickly
  • Asks for guidance when needed, raises flags when needed
Culture and maturity

Relates to our culture and proactively trying to practice it. Learns our culture, speaks instances of the culture.

Behaviors

  • Takes pleasure and pride in their craft
  • Own their mistakes, strives for feedback
  • Doer, biased for action, and not taking an advisory role
  • Translates challenge into actions
  • Wants to be exceptional (not aiming for “just good”)

Examples

  • Actively shares their mistakes in a team retro
  • Creates Captain’s log
  • Proactively checks the impact of their tasks in BigBrain

Analyst

Professional Path
Business Impact

Primarily impacting on the main objectives as they were defined at the team level.

Behaviors and examples

  • Initiation – takes initiative and brings new ideas to the table
  • Asks relevant business questions and understands the business implication of relevant data recommendations
  • Flexible – can let go of an idea while also being able to challenge opposing ideas and opinions
  • Adds significant value to the company’s performance
Complexity and independence

Viewed as the data leader of your team/domain. People feel comfortable approaching you and getting help.

Behaviors and examples

  • Actively drives alignment and motivates the team toward your team’s mission goal
  • Able to bring solutions and not just raise problems
  • Able to answer a complex business question clearly (considering data issues, business logic, and implications)
Professional skills and craftsmanship

Ability to Influence your team members. Ability to extract insights from the data independently and present them clearly (in summary/presentation). Actively solicit feedback and anticipate issues within your team.

Behaviors and examples

  • Fosters collaboration within your team
  • Works fast under pressure
  • Plans and estimates their tasks independently
  • Writes maintainable queries on their own
  • Performs code reviews according to set standards
Collaboration and communication

Proactive communicator, highly collaborative in the team. Uses communication as means to success. Collaborates with other analysts, BI devs and relevant stakeholders in order to execute projects.

Behaviors and examples

  • Communicates problem in a positive and constructive manner, bottom line first
  • Raises flags on time, while providing different possible solutions
  • Proactively requests assistance from their peers to succeed
  • Communicates verbally and in writing, interacts with feedback from the company on their tasks in an efficient manner (captain logs)
  • Can follow up on the feedback independently while consulting with other team members
  • Can provide higher context to a conversation, detect when the context is missing/not aligned and request for it
  • Can communicate on the task level with all of the relevant domain members (Ops, Marketing, BI dev, Devs)
  • Communicates the right amount of information at the right time
  • Contributes to the aggregation of knowledge in the team
  • Asks to be involved in projects
Culture and maturity

Highly aligned with the company’s culture and practices it in the day-to-day.

Behaviors and examples

  • Takes pleasure and pride in their craft
  • Owns their mistakes, strives for feedback
  • Doer, biased for action and not taking an advisory role
  • Translates challenge into actions
  • Wants to be exceptional (not aiming for “just good”)

Experienced Analyst

Professional Path

Year in this role: 1-3 years.

Business Impact

Consistently achieving the team/domain business objectives, while connecting other domains to business insights. Understanding the impact of different domains on each other. Able to prioritize tasks independently and understand their importance to the company.

Behaviors and examples

  • Strives to make a positive impact and excels in the deliverables
  • Defines how success looks like and why each task is important
  • Looks back on the achievements, challenges them and triggers discussions, and proactively seeks guidance from their team
Complexity and independence

Ability to enhance an existing vision or create a new vision, and rally the team towards it. Proactively improve the performance of the team or of a team member.

Behaviors and examples

  • Plays a significant part in core projects in the domain together with others
Professional skills and craftsmanship

Ability to influence your team members, and stakeholders outside your team. Foster collaboration between teams/domains.

Behaviors and examples

  • Able to work independently with relevant domain/channel owners
  • Contribute to the knowledge within the team
  • Be the go-to person for data questions
  • Helps manage the domains complexity by handling complex areas themselves
  • Identifies problematic tasks, raises flags in advance and gets the help they need to do it
  • Suggests and implements actions to meet the iteration plan
  • Contributes to the knowledge documentation independently
Collaboration and communication

The backbone of team communication, identifies a lack of communication and creates it. Solves conflicts in their immediate environment (team/domain).

Behaviors and examples

  • Drives effective communication in the domain’s ceremonies
  • Communicates their progress in a clear and methodical way, loops back on goals
  • Detects conflicts in communication, analyses the root cause and creates turnover in the communication method that leads to a positive outcome within the team
  • Communicates with different levels of details based on an understanding of the current situation while providing context when needed
  • Communicates a high-level summary of the domain activity
  • Communicates feedback in a constructive and engaging way
  • Receives feedback and makes it their own, being able to repeat the essence as if it came from them. Can generalize specific points to a larger message or behavior
  • Identifies missing knowledge on the aggregate level of the domain, and fulfills it in the right way
Culture and maturity

Communicates and drives the company’s culture in the team.

Behaviors and examples

  • Founder approach – become a safety net in the domain, cares as if it’s their own
  • Acts as a buddy for new employees, manifests mondays culture and values at an accessible level for new joiners
  • Feels responsible for all of the team projects
  • Inspires the team with a ‘can-do’ approach, focuses on how to achieve the goal and not on if we can achieve them
  • Winner state of mind
  • Silos breaker
  • Learns from successes and failures, manage to get the learnings in respect to our culture

Senior Analyst

Professional Path

Year in this role: 1-3 years.

Business Impact

Able to outperform within the team, consistently contributing to group-level goals, while occasionally contributing to company-wide goals. Able to identify new business opportunities and allocate the right resources to pursue them.

Behaviors and examples

  • Self-driven and self-motivated
  • Strives to make a constant and positive impact and excels in the deliverables
Complexity and independence

Ability to influence the vision of other teams. Able to create a business/data definition and bring new strategic initiatives to the table. Have a deep understanding of the marketing business and data processes, and how they connect and affect each other.

Behaviors and examples

  • Significantly improve performance of the team or of a team member
  • Mentors other analysts, helps them improve their competencies
  • Leads core projects of the domain with external stakeholders while clarifying unknowns and defining priorities
  • Able to move people, convince them and align them around a business/data concept
Professional skills and craftsmanship

Ability to share a compelling vision for your team. Fosters collaboration between groups and mentors others in fostering collaboration.

Behaviors and examples

  • A big vector engine, adds complex end-to-end flows, leads projects
  • Acts as a mentor and go-to person in key craftsmanship aspects creating a halo effect on the team
  • Holds advanced knowledge in all key technologies of the domain
  • Weighs in a set of solutions, understands the tradeoffs
Collaboration and communication

Quickly forms a solid action plan with limited data while understanding what additional data is needed in order to improve the suggested action plan.

Behaviors and examples

  • Focuses the team’s execution on what matters by extracting the essence/core hypothesis of a problem and builds a way to test it and generate an initial signal
  • Prioritizes between problems and builds a data roadmap to tackle a problem or opportunity
  • Anticipates risks and works to mitigate them in advance
  • Takes full ownership of analysing new intiatives
  • Finds a way to execute and achieves results with limited resources.
  • Improves processes within your team.
  • Fosters a culture of speed and high level execution within your group.
Culture and maturity

A culture influencer, is accountable for the culture in their domain and influences other domains.

Behaviors and examples

  • Proactively identifies and solves cultural issues in the domain
  • Rock solid behavior during crisis events, proactively engages others to create a positive and engaging atmosphere
  • Takes steps that drive others to take action to improve our culture
  • Engage with the community and shares the knowledge externally
  • Knows to empathize with a challenged colleague’s situation and assist in bridging the gap
  • Inspires people outside of their domain with a ‘can-do’ approach, focuses on how to achieve the goal before the obstacles

Tech Lead (n/a)

Professional Path

This role is not yet available. Coming soon!

Business Impact
Complexity and independence
Professional skills and craftsmanship
Collaboration and communication
Culture and maturity

Principal Analyst (n/a)

Professional Path

This role is not yet available. Coming soon!

Business Impact
Complexity and independence
Professional skills and craftsmanship
Collaboration and communication
Culture and maturity

Analysts Manager (n/a)

Professional Path

This role is not yet available. Coming soon!

Business Impact
Complexity and independence
Professional skills and craftsmanship
Collaboration and communication
Culture and maturity

Director of Analytics (n/a)

Professional Path

This role is not yet available. Coming soon!

Business Impact
Complexity and independence
Professional skills and craftsmanship
Collaboration and communication
Culture and maturity