Marketing Operations Team PDP

This page contains the different roles within the Marketing Operations path. Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources (coming soon). đź”™

Marketing Operations
Analyst

Choose the roles

Marketing Operations Manager
Experienced Marketing Operations Manager
Senior Marketing Operations Manager
IC Path
N/A
Management Path
N/A

Choose the competencies

All
Professional expertise and business orientation
Execution
Internal impact
Collaboration and communication
Leadership and culture

Marketing Operations Manager

Professional Path

Year in this role: up to 1.5 years.

Professional expertise and business orientation

The role represents the most common professional entry-point knowledge for this career stream; works under the direct supervision.

Behaviors

  • Ability to Map and understand the business needs and vision
  • Focused on growth & learning our stack, best practices
  • Eager to learn and improve professionally

Examples

  • Finds business and technical gaps and suggest potential solutions for it
  • Participates in technical design.
  • Asks manager and team members for guidance and clarifications when needed
  • Asks to be involved in projects and tasks
Execution

Commits to & completes tasks within the expected time frame, holding themselves accountable.

Behaviors

  • Building estimation skills
  • Asks for help to get unblocked when necessary
  • Learning tools and resources

Examples

  • When stuck on a ticket, is able to ask and involve the relevant stakeholders/team members for guidance and support
  • Able to research for content/solutions on the internet
  • Raises a flag when necessary
Internal impact

Achievement / Outcomes, Teamwork / Collaboration, Leadership / Mentorship.

Achievement / Outcomes

  • Ability to succeed, plan for outcomes and execute plans in order to meet personal targets and objectives

Teamwork / Collaboration

  • Ability to operate as a team, show support, add value, communicate effectively, and have a positive impact on team goals

Leadership / Mentorship

  • Set an example and act as a role model for new hires

Other

  • Events
  • Projects
Collaboration and communication

Works collaboratively on a team and communicate in meetings.

Behaviors

  • Effectively communicates work status to teammates and manager.
  • Proactively asks questions and reaches out for help when stuck.
  • Voices concerns or need for clarification to their manager.
  • Accepts feedback graciously and learns from experience.
  • f/u on questions and issues to build trust and relationships

Examples

  • Sharing new initiatives and projects in the group meeting while keeping the team engaged
  • Sharing knowledge between the team members and helping them solve problems
  • Leading meetings for knowledge sharing and also kickoff meetings for project
Leadership and culture

Learns and relates to our culture and proactively tries to practice it.

Behaviors and examples

  • Own their mistakes, strives for feedback
  • Doer, biased for action and not taking advisor role
  • Translates challenge into actions
  • Wants to be exceptional (not aiming for “just good”)
  • Embraces big challenges as opportunities for growth. *Manages to take feedback to grow and improve

Experienced Marketing Operations Manager

Professional Path

Year in this role: 1.5-3 years.

Professional expertise and business orientation

The role applies professional knowledge; requires the capacity to understand specific needs or requirements to apply skills/knowledge

Behaviors

  • Works under limited supervision
  • Consistently follows best practices

Examples

  • Scopes and implements project-level solutions with minimal guidance
  • Supports technical decisions with logic and data
  • Debugs effectively within their primary area to help find the root cause
Execution

Mastering ability to break down tasks, plan, estimate, and cut scope to ship on time.

Behaviors

  • Prioritizes in alignment with company goals
  • Engages independently with the business, clarifying requirements where necessary
  • Effectively uses and builds tools and dashboards for operations and monitoring
  • Takes ownership and can work autonomously on any task under his/her responsibility

Examples

  • When necessary, knows how to create monitoring tools, reports, and dashboards as part of the deliverables
  • Conducts ‘product’ work and research when engaging in a task under the responsibility
Internal impact

Achievement / Outcomes, Teamwork / Collaboration, Leadership / Mentorship.

Achievement / Outcomes

  • Ability to succeed, plan for outcomes and execute plans in order to meet personal targets and objectives

Teamwork / Collaboration

  • Ability to operate as a team, show support, add value, communicate effectively, and have a positive impact on team goals

Leadership / Mentorship

  • Set an example and act as a role model for new hires, and buddy newcomers when appropriate
Collaboration and communication

Collaborates professionally with teammates and peers.

Behaviors

  • Uses team meetings and 1:1s to raise and resolve issues.
  • Seeks feedback to improve and receives it well.
  • Gives timely, helpful feedback to peers.
  • Proactively adds documentation to help others.
  • Build trust (within the team and with external stakeholders)

Examples

  • Sharing new initiatives and projects in the group meeting while keeping the team engaged
  • Sharing knowledge between the team members and helping them solve problems
  • Leading meetings for knowledge sharing and also kickoff meetings for project
  • Managing our documentation and knowledge sharing proactively
Leadership and culture

Is highly aligned with the company’s culture and practices it in the day-to-day

Behaviors

  • Takes full ownership and accountability for all aspects of their works
  • Supports others, promotes mutual help
  • Practicing can-do approach, focuses on how to achieve the goal before the obstacles
  • Self-aware of strengths and weaknesses

Senior Marketing Operations Manager

Professional Path

Year in this role: 1-3 years.

Professional expertise and business orientation

The role demonstrates professional knowledge and the ability to connect the dots around a task or a project. Work under limited supervision with the ability to manage priorities and tasks at hand.

Behaviors

  • Makes well-reasoned design decisions, identifying potential issues, tradeoffs, risks, and the appropriate level of abstraction
  • Able to integrate business and technical voices and understands the trade-offs between business and technical aspects when making decisions
  • Able to bring to the table new initiatives / best practices
  • Being a go-to person for business initiatives

Examples

  • Discusses potential connection and relevance to other areas and departments with colleagues, seeing the bigger picture.
  • Supports suggestions and solutions with data, logic, and schemas
  • Brings the relevant stakeholders to the table to clarify needs and make decisions
Execution

Ability to create and define the operational vision for a project/feature.

Behaviors

  • Raises hypotheses and suggests ways to test them
  • Uses analytics to inform decisions and measure impact
  • Proactive about potential issues

Examples

* When something goes wrong, suggests a way to understand what happened and what to check and in order to solve the issue
* Acts to explore and understand upon red flags and suspicious trends/results
* Working with a clear execution plan when working on a project

Internal impact

Achievement / Outcomes, Teamwork / Collaboration, Leadership / Mentorship.

Achievement / Outcomes

  • Ability to succeed, plan for outcomes and execute plans in order to meet personal targets and objectives

Teamwork / Collaboration

  • Ability to operate as a team, show support, add value, communicate effectively, and have a positive impact on team goals

Leadership / Mentorship

  • Set an example and act as a role model for new hires, buddy new-comers when appropriate

Other

  • Events
  • Projects
  • Training
Collaboration and communication

Collaborates professionally with stakeholders outside the department.

Behaviors

  • Initiates team meetings and ceremonies
  • Guides other team members when necessary

Examples

  • Initiates retros or other meetings/ceremonies within the team to align the team
  • Leading cross-domain collaborations
Leadership and culture

Is highly aligned with the company’s culture and practices it in the day-to-day. Takes full ownership and accountability for all aspects of their work.

Behaviors and examples

  • Thinks about the broader company success
  • Supports others, promotes mutual help
  • Manages to take feedback to grow and improve
  • Practicing can-do approach, focuses on how to achieve the goal before the obstacles
  • Avoids silos and collaborates with other teams
  • Self-aware of strengths and weaknesses
  • Embraces big challenges as opportunities for growth
  • Able to lead team ceremonies

N/A

Professional Path

Not yet available. Coming soon!

Professional expertise and business orientation
Execution
Internal impact
Collaboration and communication
Leadership and culture

N/A

Professional Path

Not yet available. Coming soon!

Professional expertise and business orientation
Execution
Internal impact
Collaboration and communication
Leadership and culture