This page contains the different roles within the Enterprise Product Marketing path. Choose the relevant role you want to learn about.
You can also enter the “Professional Path” to access the relevant skills and resources. (coming soon!).
Expectations for your first 3-6 months.
Represents the voice of the customer and brings this knowledge to our sales and partners teams to help shape our go-to-market and sales execution.
Runs campaigns (e.g. webinars, events) & defines KPIs, tracks results to measure success and optimization. Fully understands the sale cycle, roles and responsibilities.
Understands our team’s KPIs and goals, shows progress towards consistent target performance.
Positive communicator, raises flags when needed.
Takes accountability and cares to make an impact, positive attitude.
Understands the sales funnel, identifies optimization opportunities.
“Figures it out” and solves even the most complex problems independently.
Strong team impact and helps the team win together.
Positive promoter, able to work with different stakeholders seamlessly.
Strong and positive representative of the team in any situation.
Deep understanding of the end-to-end sales funnels, understanding how to optimize and alleviate bottlenecks in order to increase conversion rates.
Works independently in leading the end-to-end product marketing for a solution or offering, from messaging and positioning, through SDR and Sales enablement, to win/loss analysis and measuring impact.
Actions have a halo effect on the team and other teams.
Gives a feeling that he or she can solve anything, makes things feel “easy” even when clarifying goals.
Characterized as a solid rock, an independent engine, regardless of the day.
This role is not yet available.
This role is not yet available.