Product Marketing PDP

This page contains the different roles within the Enterprise Product Marketing path. Choose the relevant role you want to learn about.

You can also enter the “Professional Path” to access the relevant skills and resources. (coming soon!).

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Enterprise Product Marketing
Product Marketing Manager

Choose the roles

Enterprise Product Marketing Associate
Enterprise Product Marketing Manager
Sr. Enterprise Product Marketing Manager
IC Path
N/A
Management Path
N/A

Choose the competencies

All
Professional skills
Independence and complexity
Ownership and impact
Collaboration and communication
Culture and maturity

Enterprise Product Marketing Associate

Professional Path

Expectations for your first 3-6 months.

Professional skills

Represents the voice of the customer and brings this knowledge to our sales and partners teams to help shape our go-to-market and sales execution.

Behaviors

  • Develops a deep understanding of the competitive landscape and decision-maker personas, through clients/prospects interviews, routine sales calls, as well as market research and industry analysts
  • Develops positioning, framing and messaging for different market segments that set monday.com apart from others in the market to give it a unique selling point
  • Clearly articulates the monday.com value in a way that resonates with our audience, throughout the buyer journey
  • Oversees the user’s journey, pain points, interests and desires to build the right strategy for ToF efforts
Independence and complexity

Runs campaigns (e.g. webinars, events) & defines KPIs, tracks results to measure success and optimization. Fully understands the sale cycle, roles and responsibilities.

Behaviors

  • Collaborates with the Content team to develop sales tools that facilitate the entire selling process, monitors their usage, collects feedback and improves over time
  • Builds relationships with key players and bring all workstreams together to optimize results (content, design, Sales enablement, BizOps, ops, SDRs, sales leaders, CPMs)
  • Manages time schedule independently
  • Builds briefs and content approvals (invites, forms, etc) independently
Ownership and impact

Understands our team’s KPIs and goals, shows progress towards consistent target performance.

Behaviors

  • Ability to create focus and prioritize requests and tasks with a critical thinking mindset
  • Ability to meet or exceed KPI’s
  • Not repeating mistakes
Collaboration and communication

Positive communicator, raises flags when needed.

Behaviors

  • Communicates progress
  • Raises flags after mistakes or when you’re stuck in a timely manner
  • Asks for help when needed
Culture and maturity

Takes accountability and cares to make an impact, positive attitude.

Behaviors

  • Helps and learns from other team members
  • Proactively initiates learning sessions & opportunities based on your own personal interests
  • Influences decision making through data

Enterprise Product Marketing Manager

Professional Path
Professional skills

Understands the sales funnel, identifies optimization opportunities.

Behaviors

  • Product/solution storyteller
  • Applies value propositions to sales kit tools, collateral
  • Strong analytical skills
  • Outstanding written and oral communication in English
Independence and complexity

“Figures it out” and solves even the most complex problems independently.

Behaviors

  • Develops messaging and positioning for monday products and solutions, in full alignment with monday.com overarching story, collaborating with other PMMs, and working under moderate supervision
  • Consults with supervisor on key messaging, and prioritization of initiatives
  • Delivers sales and partner training
Ownership and impact

Strong team impact and helps the team win together.

Behaviors

  • Tracks and measures the impact of deliverables and continually optimizes to maximize the impact
  • Focuses on what’s important for making an impact, and doesn’t get distracted
  • Learns from mistakes and understands what needs to be done in order not to repeat them. Retro on mistakes.
  • Seeks help when required
Collaboration and communication

Positive promoter, able to work with different stakeholders seamlessly.

Behaviors

  • Works closely with sales teams (SDRs, AEs, AMs)  to develop effective sales tools and programs that improve funnel conversion rates 
  • Works with content writers to develop nurturing funnels
Culture and maturity

Strong and positive representative of the team in any situation.

Behaviors

  • Consistent performer 
  • Self-motivated, initiates new initiatives 
  • Problem solver, supports others, promotes mutual support
  • Raises flags on time, while providing different possible solutions

Sr. Enterprise Product Marketing Manager

Professional Path
Professional skills

Deep understanding of the end-to-end sales funnels, understanding how to optimize and alleviate bottlenecks in order to increase conversion rates.

Behaviors

  • Product/solution storyteller
  • Strong analytical skills
  • Outstanding written and aural communication in English
Independence and complexity

Works independently in leading the end-to-end product marketing for a solution or offering, from messaging and positioning, through SDR and Sales enablement, to win/loss analysis and measuring impact.

Behaviors

  • When working with partners, devises the marketing strategies and tactics for partners to generate leads that drive their business
  • Develops messaging and positioning for monday solutions, in full alignment with monday.com overarching story, collaborating with other PMMs
  • Deep understanding of competition, and how to position effectively against competitors
  • Prioritizes initiatives and projects independently and in full transparency
  • Prepares and delivers sales and partner training
Ownership and impact

Actions have a halo effect on the team and other teams.

Behaviors

  • Accountable for sales funnel conversion optimization – end-to-end
  • Accountable for solution/offering touch-funnel ARR
  • Proactive in devising programs and tools that improve conversion rates:
  • Lead → SQL→ OPP → WIN; Orange → Green Bucket; Green → Growth
  • Tracks and measures the impact of deliverables and continually optimizes to maximize the impact
  • When working with partners, accountable for the partner-led marketing lead generation
  • Focuses on what’s important for making an impact, and doesn’t get distracted
Collaboration and communication

Gives a feeling that he or she can solve anything, makes things feel “easy” even when clarifying goals.

Behaviors

  • Supports other PMMs with feedback and advise
  • Works closely with sales teams (SDRs, AEs, AMs)  to develop effective sales tools and programs that improve funnel conversion rates; considered as the focal point of contact
  • Works with content writers to develop nurturing funnels
  • Works with Growth and Acquisition to drive top-of-funnel filtered lead gen
  • Influencing product pricing, content, and packaging to maximize sales execution
Culture and maturity

Characterized as a solid rock, an independent engine, regardless of the day.

Behaviors

  • Requires minimal professional supervision
  • Problem solver, can-do, gives the sense that can solve anything, makes things feel “easy”, has a calming presence in complex situations
  • Sets a high standard for the rest of the team

N/A

Professional Path

This role is not yet available.

Professional skills
Independence and complexity
Ownership and impact
Collaboration and communication
Culture and maturity

N/A

Professional Path

This role is not yet available.

Professional skills
Independence and complexity
Ownership and impact
Collaboration and communication
Culture and maturity