Product Marketing Manager

Professional Path

Professional skills

Understands the acquisition and onboarding funnel, and identifies optimization opportunities.

Behaviors

Product and solution storyteller – ability to translate and craft compelling narratives of customer needs and market demand into positioning, messaging, content, and sales tools
○ Value focus
○ Concise / crafted
○ Turn feature into a benefit
○ Personalized
Positioning – position our monday.com / product solutions in the relevant verticals within the relevant industries
○ Increases our positioning within the current categories
○ Identifies new presence opportunities (new verticals, local sites, etc)
Data-driven – utilizes data as a basis for your decisions to make an impact
Know our customers – conducts surveys and interviews to learn more about our target audience’s pain points and needs
Know the industry – develops a deep understanding of the competitive landscape and decision-maker personas
Know the product capabilities/features

Independence and complexity

Works independently with a small scope and well-defined projects.

Behaviors

Manages time schedule independently
Understands our KPI’s and goals
Project management skills
Raising flags on time, learning from mistakes without repeating them, and translating feedback into positive outcomes
Builds briefs and content approvals (messaging, design brief) independently

Ownership and impact

Understands the team’s KPIs and goals, shows progress towards consistent target performance.

Behaviors

Ability to create focus and prioritize requests and tasks with a critical thinking mindset
Ability to meet or exceed KPI’s

Collaboration and communication

Positive communicator, raises flags when needed.

Behaviors

Engaging communication with all stakeholders and can collaborate with everyone
Communicate and responsive through all monday channels (slack, updates, emails)
Raises flags after mistakes or when you’re stuck in a timely manner
Asks for help when needed

Culture and maturity

Works in line with today’s core values, including transparency, autonomy, and positivity.

Behaviors

Taking accountability and cares to make an impact
Influences decision making through data
Self-motivated, energetic, positive attitude
Focuses on what matter most
Consistent performer
Problem solver supports others, promotes mutual support
Raises flags on time, while providing different possible solutions
Proactively initiates learning sessions & opportunities
Reduces friction – flexible and adaptive to changes
Independent but not on the expanse of being a team player
Sets an example and guides new team members
Helps and learns from other team members

Experienced Product Marketing Manager

Professional Path

Professional skills

Develops positioning, framing, and messaging for different market segments that set monday.com apart from others in the market to give it a unique selling/value proposition/point.

Behaviors

Deep understanding of different audiences, marketing messaging, and ability to lead potential users across the website funnel
Understands the user’s journey, pain points, interests, and the user desires to improve our value proposition, messaging, and user experience
Data-driven – analyzes and optimizes the product funnel, user journey, and user behavior to find opportunities and improve conversation rates
Character marketing assets – experience with building digital marketing assets like – websites, landing pages, ads, chatbots etc.
Works closely with the PM to ensure your product meets the needs of your target audience

Independence and complexity

“Figures it out” and solves even the most complex problems independently.

Behaviors

Able to identify new business opportunities and to come up with an action plan
Can independently prioritize and identify where to put the focus
Performs industry research, competitor research, customer research, market landscape,
Consults with supervisors on key messaging, and prioritization of initiatives
Works with different stakeholders in the company
Builds strong relationships with key players and brings all workstreams together to optimize results (content, design, developers, ops, clusters etc.)

Ownership and impact

Strong team impact and helps the team win together.

Behaviors

Tracks and measures the impact of deliverables and continually optimizes to maximize the impact
Focuses on what’s important for making an impact, and doesn’t get distracted
Identifies scale opportunities within and outside the site: contact sales, pricing pages, comparison sites
Strives to make business and wider group impact
Can own small and medium-size projects from start to finish, while knowing when and how to raise flags

Collaboration and communication

Create focus for the entire team, collaborates with stakeholders independently; leads meetings on projects he or she owns.

Behaviors

Works in a multidisciplinary team to develop effective web pages that improve funnel conversion rates & engagement
Works with other team members on their deliverable but doesn’t take ownership from others
Pro-actively trains explain & share knowledge with other team members
Give feedback in a constructive and engaging way that will help the teammates move forward, Communicates other team members progress in a clear and methodical way
Engaging communication with all stakeholders, can collaborate with everyone
Improves the overall ability of the team to bring better content

Culture and maturity

Works in line with today’s core values, including transparency, autonomy, and positivity.

Behaviors

Taking accountability and cares to make an impact
Influences decision making through data
Self-motivated, energetic, positive attitude
Focuses on what matter most
Consistent performer
Problem solver supports others, promotes mutual support
Raises flags on time, while providing different possible solutions
Proactively initiates learning sessions & opportunities
Reduces friction – flexible and adaptive to changes
Independent but not on the expanse of being a team player
Sets an example and guides new team members
Helps and learns from other team members

Senior Product Marketing Manager

Professional Path

Professional skills

Deep understanding of the end-to-end product and marketing funnels, understanding how to optimize and alleviate bottlenecks in order to increase conversion rates.

Behaviors

Fully understands and implements monday language, positioning and values
Develops messaging and positioning for monday solutions, in full alignment with monday.com overarching story, collaborating with other PMMs
Works with Growth, Acquisition & Sales to drive top-of-funnel lead gen
Fully understands and implements monday language, positioning and values
Develops messaging and positioning for monday products and solutions, in full alignment with monday.com overarching story, collaborating with other PMMs
Strong understanding of competitors’ benefits, trends, weaknesses and positioning and ability to use this info on marketing strategies and ensure product-market fit
Proficient in Google analytics and other BI tools, know the platform abilities, and Making sure to externalize it to the whole team
Considered as the team’s focal point of contact
Influences product pricing, content, and packaging to maximize conversions
Outstanding written and oral communication in English
Problem-solving mentality with a high ability to identify marketing problems and/or gaps as well as overlooked opportunities for growth and business impact. Able to suggest solutions and own its full execution
Initiator and a leader within their own domain. Capable to make “tough” decisions with confidence based on data, and convince other stakeholders on strategy and planning until full delivery
Practice convincing people to come together for a joint idea you lead (the monday way)

Independence and complexity

Lead end-to-end product marketing projects, from messaging and positioning, throughout growth opportunities to bring significant impact.

Behaviors

Can own complex, large projects from start-to-finish, take ownership of your ability to execute
Knows how to define goals and prioritize tasks by impact
Solves problems independently + finding creative solutions for messaging and positioning challenges
Leads the research and analysis
Has multiple areas of responsibilities outside area of expertise
Prioritizes initiatives and projects independently and in full transparency
Becoming an expert and constantly improving in their focus area

Ownership and impact

Actions have a halo effect on the team and other teams.

Behaviors

Accountable for the vertical funnel/channel conversion optimization – end-to-end (qualified entities. Soft and hard sign-ups)
Ability to take down ideas into execution. (Contributes original ideas that are translated into actions)
Proactive in devising features and tools that improve conversion rates
Tracks and measures the impact of deliverables and continually optimizes to maximize the impact
Identifying new features, solutions & opportunities and driving everyone across departments towards fulfilling it
Has a cross channel impact – the ability to influence the acquisition process and the product development roadmap according to the company and the market needs
Takes part in core, large-scale, complex projects to bring cross channel impact
Focuses on what’s important for making an impact, and doesn’t get distracted
Improves the overall ability of the team

Collaboration and communication

Maintaining and optimizing existing relationships. People want to work with them, want their advice, and want to use their work as examples.

Behaviors

Leads cross-department collaborations, brainstorms, and projects
Gives feedback in a constructive and engaging way.
Pro-actively trains, explains & shares knowledge with other team members
Promotes collaboration within the team: Set up brainstorm sessions, help and work together with other team members on challenging projects
Knows how to delegate and utilize other people’s assistance
Identifies problematic tasks, raises flags in advance, and gets the help they need to do their work
Supports other PMMs with feedback and advise and assist team members through peer editing and training
Engaging communication with all stakeholders and can collaborate with everyone
Guides new team members through peer editing and training

Culture and maturity

Works in line with today’s core values, including transparency, autonomy, and positivity.

Behaviors

Taking accountability and cares to make an impact
Influences decision making through data
Self-motivated, energetic, positive attitude
Focuses on what matter most
Consistent performer
Problem solver supports others, promotes mutual support
Raises flags on time, while providing different possible solutions
Proactively initiates learning sessions & opportunities
Reduces friction – flexible and adaptive to changes
Independent but not on the expanse of being a team player
Sets an example and guides new team members
Helps and learns from other team members

N/A

Professional Path

This role is not yet available.

Professional skills

Independence and complexity

Ownership and impact

Collaboration and communication

Culture and maturity

N/A

Professional Path

This role is not yet available.

Professional skills

Independence and complexity

Ownership and impact

Collaboration and communication

Culture and maturity

Product Marketing PDP

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