Product Marketing PDP

This page contains the different roles within the Product Marketing path. Choose the relevant role you want to learn about. You can also enter the “Professional Path” to access the relevant skills and resources. (coming soon!) đź”™

Choose the roles

Product Marketing Manager
Experienced Product Marketing Manager
Senior Product Marketing Manager
IC Path
N/A
Management Path
N/A

Choose the competencies

All
Professional skills
Independence and complexity
Ownership and impact
Collaboration and communication
Culture and maturity

Product Marketing Manager

Professional Path
Professional skills

Understands the acquisition and onboarding funnel, and identifies optimization opportunities.

Behaviors

  • Product and solution storyteller – ability to translate and craft compelling narratives of customer needs and market demand into positioning, messaging, content, and sales tools
    â—‹ Value focus
    â—‹ Concise / crafted
    â—‹ Turn feature into a benefit
    â—‹ Personalized
  • Positioning – position our monday.com / product solutions in the relevant verticals within the relevant industries
    â—‹ Increases our positioning within the current categories
    â—‹ Identifies new presence opportunities (new verticals, local sites, etc)
  • Data-driven – utilizes data as a basis for your decisions to make an impact
  • Know our customers – conducts surveys and interviews to learn more about our target audience’s pain points and needs
  • Know the industry – develops a deep understanding of the competitive landscape and decision-maker personas
  • Know the product capabilities/features
Independence and complexity

Works independently with a small scope and well-defined projects.

Behaviors

  • Manages time schedule independently
  • Understands our KPI’s and goals
  • Project management skills
  • Raising flags on time, learning from mistakes without repeating them, and translating feedback into positive outcomes
  • Builds briefs and content approvals (messaging, design brief) independently
Ownership and impact

Understands the team’s KPIs and goals, shows progress towards consistent target performance.

Behaviors

  • Ability to create focus and prioritize requests and tasks with a critical thinking mindset
  • Ability to meet or exceed KPI’s
Collaboration and communication

Positive communicator, raises flags when needed.

Behaviors

  • Engaging communication with all stakeholders and can collaborate with everyone
  • Communicate and responsive through all monday channels (slack, updates, emails)
  • Raises flags after mistakes or when you’re stuck in a timely manner
  • Asks for help when needed
Culture and maturity

Works in line with today’s core values, including transparency, autonomy, and positivity.

Behaviors

  • Taking accountability and cares to make an impact
  • Influences decision making through data
  • Self-motivated, energetic, positive attitude
  • Focuses on what matter most
  • Consistent performer
  • Problem solver supports others, promotes mutual support
  • Raises flags on time, while providing different possible solutions
  • Proactively initiates learning sessions & opportunities
  • Reduces friction – flexible and adaptive to changes
  • Independent but not on the expanse of being a team player
  • Sets an example and guides new team members
  • Helps and learns from other team members

Experienced Product Marketing Manager

Professional Path
Professional skills

Develops positioning, framing, and messaging for different market segments that set monday.com apart from others in the market to give it a unique selling/value proposition/point.

Behaviors

  • Deep understanding of different audiences, marketing messaging, and ability to lead potential users across the website funnel
  • Understands the user’s journey, pain points, interests, and the user desires to improve our value proposition, messaging, and user experience
  • Data-driven – analyzes and optimizes the product funnel, user journey, and user behavior to find opportunities and improve conversation rates
  • Character marketing assets – experience with building digital marketing assets like – websites, landing pages, ads, chatbots etc.
  • Works closely with the PM to ensure your product meets the needs of your target audience
Independence and complexity

“Figures it out” and solves even the most complex problems independently.

Behaviors

  • Able to identify new business opportunities and to come up with an action plan
  • Can independently prioritize and identify where to put the focus
  • Performs industry research, competitor research, customer research, market landscape,
  • Consults with supervisors on key messaging, and prioritization of initiatives
  • Works with different stakeholders in the company
  • Builds strong relationships with key players and brings all workstreams together to optimize results (content, design, developers, ops, clusters etc.)
Ownership and impact

Strong team impact and helps the team win together.

Behaviors

  • Tracks and measures the impact of deliverables and continually optimizes to maximize the impact
  • Focuses on what’s important for making an impact, and doesn’t get distracted
  • Identifies scale opportunities within and outside the site: contact sales, pricing pages, comparison sites
  • Strives to make business and wider group impact
  • Can own small and medium-size projects from start to finish, while knowing when and how to raise flags
Collaboration and communication

Create focus for the entire team, collaborates with stakeholders independently; leads meetings on projects he or she owns.

Behaviors

  • Works in a multidisciplinary team to develop effective web pages that improve funnel conversion rates & engagement
  • Works with other team members on their deliverable but doesn’t take ownership from others
  • Pro-actively trains explain & share knowledge with other team members
  • Give feedback in a constructive and engaging way that will help the teammates move forward, Communicates other team members progress in a clear and methodical way
  • Engaging communication with all stakeholders, can collaborate with everyone
  • Improves the overall ability of the team to bring better content
Culture and maturity

Works in line with today’s core values, including transparency, autonomy, and positivity.

Behaviors

  • Taking accountability and cares to make an impact
  • Influences decision making through data
  • Self-motivated, energetic, positive attitude
  • Focuses on what matter most
  • Consistent performer
  • Problem solver supports others, promotes mutual support
  • Raises flags on time, while providing different possible solutions
  • Proactively initiates learning sessions & opportunities
  • Reduces friction – flexible and adaptive to changes
  • Independent but not on the expanse of being a team player
  • Sets an example and guides new team members
  • Helps and learns from other team members

Senior Product Marketing Manager

Professional Path
Professional skills

Deep understanding of the end-to-end product and marketing funnels, understanding how to optimize and alleviate bottlenecks in order to increase conversion rates.

Behaviors

  • Fully understands and implements monday language, positioning and values
  • Develops messaging and positioning for monday solutions, in full alignment with monday.com overarching story, collaborating with other PMMs
  • Works with Growth, Acquisition & Sales to drive top-of-funnel lead gen
  • Fully understands and implements monday language, positioning and values
  • Develops messaging and positioning for monday products and solutions, in full alignment with monday.com overarching story, collaborating with other PMMs
  • Strong understanding of competitors’ benefits, trends, weaknesses and positioning and ability to use this info on marketing strategies and ensure product-market fit
  • Proficient in Google analytics and other BI tools, know the platform abilities, and Making sure to externalize it to the whole team
  • Considered as the team’s focal point of contact
  • Influences product pricing, content, and packaging to maximize conversions
  • Outstanding written and oral communication in English
  • Problem-solving mentality with a high ability to identify marketing problems and/or gaps as well as overlooked opportunities for growth and business impact. Able to suggest solutions and own its full execution
  • Initiator and a leader within their own domain. Capable to make “tough” decisions with confidence based on data, and convince other stakeholders on strategy and planning until full delivery
  • Practice convincing people to come together for a joint idea you lead (the monday way)
Independence and complexity

Lead end-to-end product marketing projects, from messaging and positioning, throughout growth opportunities to bring significant impact.

Behaviors

  • Can own complex, large projects from start-to-finish, take ownership of your ability to execute
  • Knows how to define goals and prioritize tasks by impact
  • Solves problems independently + finding creative solutions for messaging and positioning challenges
  • Leads the research and analysis
  • Has multiple areas of responsibilities outside area of expertise
  • Prioritizes initiatives and projects independently and in full transparency
  • Becoming an expert and constantly improving in their focus area
Ownership and impact

Actions have a halo effect on the team and other teams.

Behaviors

  • Accountable for the vertical funnel/channel conversion optimization – end-to-end (qualified entities. Soft and hard sign-ups)
  • Ability to take down ideas into execution. (Contributes original ideas that are translated into actions)
  • Proactive in devising features and tools that improve conversion rates
  • Tracks and measures the impact of deliverables and continually optimizes to maximize the impact
  • Identifying new features, solutions & opportunities and driving everyone across departments towards fulfilling it
  • Has a cross channel impact – the ability to influence the acquisition process and the product development roadmap according to the company and the market needs
  • Takes part in core, large-scale, complex projects to bring cross channel impact
  • Focuses on what’s important for making an impact, and doesn’t get distracted
  • Improves the overall ability of the team
Collaboration and communication

Maintaining and optimizing existing relationships. People want to work with them, want their advice, and want to use their work as examples.

Behaviors

  • Leads cross-department collaborations, brainstorms, and projects
  • Gives feedback in a constructive and engaging way.
  • Pro-actively trains, explains & shares knowledge with other team members
  • Promotes collaboration within the team: Set up brainstorm sessions, help and work together with other team members on challenging projects
  • Knows how to delegate and utilize other people’s assistance
  • Identifies problematic tasks, raises flags in advance, and gets the help they need to do their work
  • Supports other PMMs with feedback and advise and assist team members through peer editing and training
  • Engaging communication with all stakeholders and can collaborate with everyone
  • Guides new team members through peer editing and training
Culture and maturity

Works in line with today’s core values, including transparency, autonomy, and positivity.

Behaviors

  • Taking accountability and cares to make an impact
  • Influences decision making through data
  • Self-motivated, energetic, positive attitude
  • Focuses on what matter most
  • Consistent performer
  • Problem solver supports others, promotes mutual support
  • Raises flags on time, while providing different possible solutions
  • Proactively initiates learning sessions & opportunities
  • Reduces friction – flexible and adaptive to changes
  • Independent but not on the expanse of being a team player
  • Sets an example and guides new team members
  • Helps and learns from other team members

This role is not yet available.

This role is not yet available.