SEO PDP

This page contains the different roles within the SEO path. Choose the relevant role you want to learn about.

You can also enter the “Professional Path” to access the relevant skills and resources (coming soon).

đź”™

Choose the roles

SEO Manager
Experienced SEO Manager
Senior SEO Manager
IC Path
N/A
Management Path
N/A

Choose the competencies

All
Professional skills
Complexity and independence
Ownership and impact
Collaboration and communication
Culture and maturity

SEO Manager

Professional Path
Professional skills

Self-learning to complete professional gaps (investing time in technical learning of things, reading marketing blogs). Excellent communication skills in English, both verbal and written.

Behaviors

  • Marketing orientation
  • Analytical skills
  • Doesn’t have SEO experience
  • Receives and implements feedback
  • Prepare and present reports regularly
  • Develop and implement link building campaigns
Complexity and independence

Works independently with a small scope and well-defined projects.

Behaviors

  • Fully on boarded after 3 months
  • Analyzes analytic reports 
  • Raising flags on time
  • Manage time schedule independently
  • Understands our KPI’s and goals
  • Participates in link building processes
  • Keep abreast of SEO and integrated marketing trends
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
  • Project management skills
Ownership and impact

Initiates and leads a project within the team.

Behaviors

  • Shows progress towards consistent target performance
  • Not repeating mistakes
  • Ability to meet or exceed KPI’s
  • Develop long- and short-term SEO strategies
Collaboration and communication

Participates in cross-team meetings, brainstorms, and projects. 

Behaviors

  • Asks for help when needed
  • Positive communicator
  • Raises flags when needed
  • Communicates his or her progress
Culture and maturity

Works in line with monday’s core values, including transparency, autonomy, and positivity.

Behaviors

  • Taking accountability and care to win make an impact
  • Influences decision-making through data
  • Proactively initiates learning sessions & opportunities

Experienced SEO Manager

Professional Path
Professional skills

Understands the whole picture and where things are stand on all SEO aspects (Link building, content, technical). Ability to create and perform deep and advanced analysis.

Behaviors

  • An expert within at least one of the main SEO Aspects (Link building, Content, On-site, Internal links)
  • Review technical SEO issues and recommend fixes
  • Deep knowledge with relevant SEO tools: Ahref, Semrush, Screaming frog
Complexity and independence

Leading team member: Can lead complex projects inside the team, no need to sample his work. managing writers (or collaborating with content writing teams), and supporting them on SEO.

Behaviors

  • Leading complex projects
  • Conducts quality  keyword and competitive research
  • Flexible – can let go of an idea, can adjust new strategy or KPI fast 
  • Independent over time
  • Time management: Knows how to prioritize tasks by impact. Take ownership on your ability to execute
Ownership and impact

Focuses on what’s important; doesn’t get distracted by things that will not push us forward. Fast Execution.

Behaviors

  • Identifies scale opportunities within the team
  • Knows where to get help when needed
  • Learns from mistakes and understands what needs to be done in order not to repeat them. Retro on mistakes
Collaboration and communication

Performs cross-team performance analysis, shares insightful results with the team, and works with them on implementation. Give feedback in a constructive and engaging way.

Behaviors

  • Always be prepared: knows the numbers, coming ready to meetings with your manager and to all other meetings
  • Communicates their progress in a clear and methodical way
  • Engaging communication with all stakeholders, can collaborate with everyone
  • Presents and communicates SEO strategies and projects to clients and/or internal stakeholders
Culture and maturity

Sets an example and guides new team members.

Behaviors

  • Be a problem solver, supports others, promotes mutual help
  • Raises flags on time, while providing a different possible solution

Senior SEO Manager

Professional Path
Professional skills

Deep understanding of different audiences, marketing messaging and ability to lead potential users across the funnel.

Behaviors

  • An expert within all SEO aspects: Content, Links, on-site optimization 
  • Strong understanding of competitors benefits, weakness and positioning and ability to use this info on marketing strategies
  • Expertise in A/B and other testing methods
  • Understand paid channels activity (Adwords ads, Facebook ads, Youtube Ads)
Complexity and independence

Leads the research and analysis on a regular basis.

Behaviors

  • Serve as the key SEO expert in the company
Ownership and impact

Solves problems independently: “Figures it out” and solves even the most complex problems independently.

Behaviors

  • Finding creative solutions for needed resources
  • Knows when we are stuck and need to change the way we are doing things
  • Identifying new market opportunities and driving everyone across departments towards fulfilling it
  • Leads cross-marketing task force, brainstorms, and projects
  • Serves as the key SEO expert in the company
  • Strives to excel in goals, set higher goals for himself (Understands the potential and strives to exhaust it)
  • Ability to take down ideas into execution. (Contributes original ideas that are translated into actions)
  • Taking greater risks: tries new things and approaches, and doesn’t afraid to fail
Collaboration and communication

Promotes collaboration within the team: Pro-actively trains, explains & shares knowledge with other team members.

Behaviors

  • Participates in decision-making forums
  • Gives a feeling that he or she can solve anything
Culture and maturity

Sets a high standard for the rest of the team. Doesn’t give up on solving difficult problems: Performance drop, scale issues. Is a solution person, gives a feeling that he can solve anything, makes things feel “easy”, his a calming presence in complex situations.

Behaviors

  • Shows interest in the “big picture” – department and company
  • Shows interest in other stakeholders in the company and looks at how we can better work together
  • Ability to receive honest feedback and to be motivated by it

This role is not yet available.

This role is not yet available.