This page contains the different roles within the User Acquisition path. Choose the relevant role you want to learn about.
You can also enter the “Professional Path” to access the relevant skills and resources (coming soon).
Self-learning to complete professional gaps. Investing time in technical learning of things, campaign management, reading marketing blogs.
Runs high-scale campaigns & optimizing them independently with guidance.
Initiates and leads a project within the team.
Positive communicator, raises flags when needed.
Works in line with monday’s core values, including transparency, autonomy, and positivity.
Strong and consistent performer, expertise in a specific marketing platform.
Working independently on core campaigns and initiatives.
Takes part in core, large-scale, complex projects.
Performs cross-team performance analysis, shares insightful results with the team, and works with them on implementation.
Problem solver, supports others, promotes mutual help.
Having a strong understanding of how different audiences interact with marketing messaging and being able to lead potential users through the funnel.
“Figures it out” and solves even the most complex problems independently.
A dominant player on the team, lead cross-marketing initiatives and projects.
Great communicator, promotes collaboration within and outside of the team.
Shows interest in the “big picture” – department and company-wise.
Able to set a channel’s strategy, build and implement processes and structures within their focus area or team.
Problem finder, executes the most complex projects flawlessly.
Leads core and large-scale projects from start to finish, high impact on the whole marketing department.
Able to advise and lead collaborative efforts and projects, including cross-company initiatives.
Leader on the team.
Responsible and accountable for quality, strategy, and execution on their team.
Provides solutions and guidance on all aspects of the team’s work.
Great communicator, positive promoter, able to advise and lead collaborative efforts and projects, including cross-company initiatives.
Problem finder, solutions maker, actions has a halo effect for all the marketing department.
Not relevant here.
Lead by example, set a clear vision for the team, and lead team members to get there.
If someone has really high analytical skills but lacks marketing empathy, he will assign a more creative task in order to improve his empathy.
Manages multiple teams/guilds, leads cross-acquisition activities.
Takes part in cross-acquisition decision-making.
Has a major impact on the entire department.
Can-do approach, go-to person in order to solve the most complex problem in and out of the department.
Not relevant here.
Lead by example, set a clear vision for the teams they work with, and lead team members to get there.